Study of social values in different ethnicities Ahwaz and provide management solutions to enhance its

Subject Areas : Journal of Cultural Management

Taghi AzadArmaki ^{1 *} , Nazir Momtaz Jahromi ^{2 *}

1 - ندارد
2 - مسئول مکاتبات

Received: 2013-08-19 Accepted : 2013-10-19 Published : 2013-12-22

Keywords: cultural values, Social values, Ahvaz, administrative approach,

Abstract :

Introduction and Objective: Social values indicate general patterns of behavior and norms of behavior accepted by community members and community members have reached a consensus against them and they spend their social life . , This survey is to evaluate management strategies to improve social values of the people of Ahwaz deals. Methods: The study purpose and application of descriptive and analytical . The population in this study included all individuals between the ages of 15 to 64 years Qrardashth in the last 10 years have lived in the city of Ahvaz . A cluster sampling of 704 of people in this study were Shzkt .Findings and Conclusions: The present study showed that social values are related to the ethnicity of the people of Ahwaz . These findings suggest that ethnicity Bakhtiari and Lur than other ethnicities individual interest on interest accumulating prefer . Arabs over other ethnicities had to rely on family and friends.