Design the Pattern ‘Developing Of ExportingCultural Goods’

Subject Areas : Journal of Cultural Management

دکتر عباس معمارنژاد ¹ , زهره حسین زادگان ²

1 - ندارد
2 - مسول مکاتبات

Received: 2014-09-14 Accepted : 2014-09-14 Published : 2010-09-23

Keywords: marketing blending, Governmental support, Knowing environmental factors, Knowing compatetive factors, Cultural goods,

Abstract :

It seems Iranian cultural market and position ofeconomy_culture can get growth,If economic view to culture related to administrativelevels accompany with un-normal judgment of logic and scientific economicattitude.It will also get free choices to consumers.Materials&Methods: This research is ‘Applicable by purpose’and ‘Descriptive(correlative) by method’ with a Questionnare includes 35factors after Validity &Reliability.The sample has 77 managers, practionares and experts at Indusry ofcultural goods exporting as ‘Statistical population’.Results&Conclusion:according to the test,the findings reveal “from 1st to 7thhypotheses,there is a positive and significant relation between knowingenvironmental& competitive factors in world markets,supportive policy ofgovernment,product price,type & distribution,And amount of cultural goodsexporting.Results&Conclusion:According to Candol test,first,’supportive policy ofgovernment’, then‘knowing competitive factors in world markets’,last’product price& knowing environmental factors’ have the most effectiveness in developing ofexporting cultural goods