Develop a model to transform culture consumers into culture contributors in handicrafts
Subject Areas : Journal of Cultural Management
Ibrahim Yazdi
1
,
ali rashidpoor
2
,
Iraj Soltani
3
1 - PhD student in the field of management and planning of cultural affairs, Islamic Azad University, Isfahan Branch (Khorasgan), Isfahan, Iran
2 - Assistant professor department of cultural management ,Isfahan(Khorasgan)Branch , Islamic Azad University,Isfahan,Iran
3 - Assistant Professor, Department of Management and Planning of Cultural Affairs, Islamic Azad University, Isfahan Branch (Khorasgan), Isfahan, Iran
Keywords: culture, culture consumers, culture contributors, handicrafts,
Abstract :
This research was conducted with the aim of designing a model in order to transform culture consumers into culture participants in handicrafts with a qualitative method. The data were first extracted through in-depth interviews with 17 experts using the purposeful and snowball sampling method and analyzed using the grounded theory method with MAXQDA (2018) software. Finally, according to the interviews, the components were extracted, coded, and then the final model was obtained. The design dimensions of the model in order to transform culture consumers into culture participants include causal conditions, contextual conditions, intervening conditions, consequences and strategies. The components of the model design in order to transform culture consumers into culture participants include the development of the market dimensions of cultural industries, support for cultural industries, increasing the functions of cultural industries, formulating a plan and strategy in the field of handicrafts, attention to handicrafts and culture, consumer support, communication with the customer and understanding customer needs, developing and improving handicrafts, preserving, transferring and strengthening cultural identity, art education, branding and commercialization, tourism development, supporting the producer, employment opportunities and job creation, value creation, creativity, investment, Obstacles to the growth and development of cultural industries and policy obstacles.