The role of mass media on the organizational culture of the staff of the Martyr and Veterans Affairs Foundation of Greater Tehran

Subject Areas : Journal of Cultural Management

zahra  mohammadi ¹ (Assistant Professor, Department of Social Sciences, Payame Noor University of Tehran (Corresponding Author).)
مصطفی  gh ² (Master of Media Management, Payame Noor University of Tehran.)

Received: 2020-05-17 Accepted : 2020-07-12 Published : 2020-01-21

Keywords: Martyr Foundation, Mass Media, Social Networks, organizational culture,

Abstract :

Introduction and Objective: Today, mass media has manifested itself in the context of culture by exchanging public opinion and transmitting new information, and is effective in creating human connections in various scenes, including organizations. The aim of this study was to explain the role of mass media (internal, external and virtual social networks) on organizational culture. Method: The research is descriptive and its method is survey. The statistical population of the staff of the Martyrs and Veterans Affairs Foundation of Greater Tehran. A total of 150 people were randomly selected and the data were collected through a questionnaire. Data were analyzed using SPSS software and Pearson correlation coefficient. Results and Conclusions: Based on the obtained data, it was found that domestic media have the most and foreign media have the lowest usage among the staff of the Martyr and Veterans Affairs Foundation. The overall average of organizational culture among respondents is above average (3.39). Among the components of organizational culture, the highest average is related to values (3.95) and the lowest value is related to mythology (2.7). According to the hypotheses, the domestic media had the greatest impact on the organizational culture of the staff of the Martyr's Foundation, followed by social media, but foreign media had the least impact on the components of organizational culture.