The Affecting Fields and Factors on Development of Cultural Identity Species of Women in Kashan

Subject Areas : Journal of Cultural Management

Narges Nikkhah Qamsary ¹ , Reza Ebrahimzadeh ² , Monire Sadat Ghazi ³

1 - Assistant Professor of Social Sciences, Kashan University, (Corresponding Author)
2 - Assistant Professor of Management, Islamic Azad University, Esfahan, Iran, [e-mail]
3 - Master of Art in Cultural Affairs Management, Islamic Azad University, Esfahan

Received: 2016-10-21 Accepted : 2018-02-25 Published : 2018-04-21

Keywords: structural equation, Varp PLS software, phenomenology, Hybrid Method, cultural identity types,

Abstract :

Introduction and purpose of the research: Undoubtedly, transition from the traditional system to the industrial system in the last decades of the twentieth century and early this century should be considered as one of the main factors in the redefinition of cultural identity. Because it has created challenges for cultural identity in its modern sense. Therefore, the purpose of the present research is at first deep describing of cultural identity types and then exploring the effective fields on the plurality of these cultural species in Kashan and intends to identify the explaining structural pattern of cultural identity types. Research method: Accordingly, with the hybrid method and exploratory design, at first has been tried to provide a deep description of the types of cultural identity and the effective fields on it with a phenomenological approach and based on it with quantitative modeling and structural equation modeling, the conceptual model was tested among 330 women in Kashan. Findings: The findings of the interviews of the qualitative section of the research reveal five types of cultural identity including traditional religious, modernist religious, religious modernism, epistemic and modernized and identified areas affecting these species include industrial development, tourism, science, communication and social mobility that the present model was confirmed using the Varp Plus structural equation software. Conclusion: Industrialization and increasing opportunities for women in out-of-home jobs, development of communication and community mobility, gradually create a mixed and heterogeneous in integrated cultural identity of Kashan women as far as we can identify new types of identities. That's what matters.