The relationship between knowledge management and media literacy with controlling the dimensions of media organization learning (Case study Channel 4 in IRIB)

Subject Areas : Journal of Cultural Management

Behzad Asemannasab ¹ , محسن gh ² , مهناز ربیعی ³ , احمد سعیدی ⁴

1 - System Expert، irib
2 - PhD in Management, Faculty of Management and Economics, Islamic Azad University, Research Sciences Branch, Tehran, Iran. (Author)
3 - PhD in Economics, School of Management and Accounting, Islamic Azad University, South Tehran Branch, Tehran, Iran
4 - PhD in Higher Education Management, Faculty of Statistical Research and Information Technology

Received: 2019-10-23 Accepted : 2020-12-14 Published : 2022-04-21

Keywords: knowledge management, media organizations, cultural dimensions, Media literacy, IRIB,

Abstract :

Regarding the evolution of the world and the transition from the information society to the era of the knowledge society, increasing staff literacy is one of the requirements of media organizations for the realization of a knowledge-based society. In this regard, knowledge management has been emerged and the question is raised that "what is a learning organization and what are its characteristics?" Therefore, the present study was carried out by surveying the knowledge management based on the cultural dimensions in media organizations (a case study of Channel 4 at IRIB) in a field survey using a correlation analysis and its explanation in the statistical population of employees at IRIB in Tehran. The sample of this study was 162 employees of Channel 4 at IRIB. This sample is systematically selected from the list of employees at IRIB randomly. Questionnaires used in this research were a combination of a standard questionnaire and a researcher made questionnaire. The components of knowledge management and media literacy, and systematic thinking , Cronbach's alpha calculated for the components listed is 0.9218. The results show that there is a meaningful relationship between knowledge management components and cultural dimensions in the IRIB at the level of 1%. In general, between the knowledge management index and the cultural dimensions of national media (IRIB) has a direct and meaningful relationship, so that the use of knowledge management has increased the attention to cultural dimensions at IRIB.