Assessment of cultural and artistic needs of citizens and audiences of the cultural and artistic organization of Tehran Municipality
Subject Areas : Journal of Cultural Management
1 - Department of Urban Planning, Islamic Azad University, Imam Khomeini Memorial Branch, Rey
Keywords: Cultural and Artistic Organization, Cultural Policy-Making, Citizens and audiences of the 22 districts of Tehran, Cultural and Artistic Needs Assessment,
Abstract :
The main basis of policy making and planning in the cultural and artistic field is the cultural and artistic needs of the society and it is only based on the needs assessment that appropriate policies can be shown for management in the field of culture. In this regard, this research was conducted with the aim of assessing cultural and artistic needs and audiences of the cultural and artistic organization of Tehran municipality. This research is applied in terms of purpose and descriptive survey in terms of research type. The statistical population of the research is 3840 citizens and audiences over 15 years of age from 22 districts of Tehran, who were randomly selected. The tool for collecting information was the questionnaire made by the researcher of the existing standard questionnaires and the opinion of the experts, especially the opinions of the experts of the cultural and artistic organization of Tehran municipality. Information collected by descriptive statistics methods (average, graphs, etc.) and inferential statistics (T-test, analysis of variance test, Friedman's ranking, correlation matrix, structural equations, etc.) analysis and artistic cultural needs of the audience and citizens of statistics, It was prioritized and presented in the form of a model. Investigations showed that the cultural and artistic organization, while succeeding in identifying and addressing some of the cultural and artistic needs of the citizens, should implement the necessary policies regarding other identified priority needs.