Media Trustees as Key Actors in Dealing with Iraq's Sports Crises

Subject Areas : Sport Management

Vesam Mohammad Tomeh ¹ , Vahid Shojaei ^{2 *} , Suhair Meteab Munaf ³ , Rasool Nazari ⁴

1 - Department of Physical Education, Isf. C., Islamic Azad University, Isfehan, Iran.
2 - Department of Physical Education, Sar.C., Islamic Azad University, Sari, Iran
3 - Department of Physical Education, Baghdad University, Iraq
4 - Department of Physical Education, Isf. C., Islamic Azad University, Isfehan, Iran

Received: 2025-05-30 Accepted : 2025-08-18 Published : 2025-09-22

Keywords: Key players, Media, Risk, Productivity Improvement, Sport ,

Abstract :

Objective: Improving productivity in sports is a vital tool for maintaining sustainability and facing sudden challenges. Facing crises through management strategies not only prevents potential losses but also leads to enhancing the sustainability and added value of professional sports. Therefore, the main objective of the present study is to present risk reduction strategies according to the objectives of actors, especially media managers, to improve productivity in Iraqi professional sports, based on the key actor analysis technique.

Methods: This was done using a strategic planning simulation tool called MacTur. In this study, 18 participants were selected purely purposefully.

Results: The findings show that the objectives or social crises, lack of hardware standards, environmental, political, technological, economic, media and emerging crises are fully agreed upon by all the main actors in the issue of crisis management in Iraqi professional sports. However, the main actors, in relation to natural, security and global crises, do not have such a firm opinion and are somewhat opposed to some of the goals. It was also found that the sports federation and sports do not have any special ability in the face of security crises. It seems that the goals of each of these actors in promoting productivity overlap to some extent, but there are also differences in their priorities and approaches.

Conclusions: The selection and implementation of appropriate strategies for risk reduction depends on various factors, including the type of crisis, the goals of the actors and the available resources. A strategy for developing media literacy among various stakeholders of sports with education was also presented.

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