Identifying Obstacles to Training Media Elites in Iranian Sports Organizations

Subject Areas : Sport Management

Pedram Mofrad ¹ , Taher Bahleke ² , Mohammadali Noudehi ³ , Zeinolabedin Fallah ^{4 *}

1 - PhD student, Department of sport management, Go.C., Islamic Azad University, Gorgan, Iran
2 - Department of sport management, Go.C., Islamic Azad University, Gorgan, Iran
3 - Department of sport management, Go.C., Islamic Azad University, Gorgan, Iran
4 -

Received: 2025-07-28 Accepted : 2025-09-14 Published : 2025-09-22

Keywords: Media Elites, Sports Organizations, Infrastructural Obstacles, Educational Obstacles, Managerial Obstacles,

Abstract :

Objective: This research aimed to identify the barriers to cultivating media elites within sports organizations.

Methods: The research methodology employed was a qualitative and systematic exploratory study with a thematic approach (based on the Glaser model). The study population consisted of sports management and media faculty who had conducted at least two research studies related to the topic, as well as managers of selected universities and academic media groups with over five years of management experience, and a selection of journalists, reporters, and managing editors of sports media outlets with a minimum of ten years of professional experience. The approximate number of individuals meeting these criteria was estimated to be around 50. The final sample, consisting of 19 individuals, was selected purposefully until theoretical saturation was reached. Data collection instruments included systematic library studies and semi-structured exploratory interviews

Results: Findings revealed that team quality and communication quality significantly influenced behavioral attachment both directly and indirectly through emotional satisfaction. Additionally, perceived value moderated the relationship between communication quality and emotional satisfaction.

Conclusions: Based on the research findings, it is suggested that sports organizations pay special attention to the development of this field by formulating long-term strategic plans, optimizing the allocation of financial resources and facilities, and incorporating media activities into key performance evaluation indicators for employees.

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