متولیان رسانه به عنوان بازیگران کلیدی مقابله با بحران های ورزش عراق
محورهای موضوعی : مدیریت ورزش
وسام محمد طعمه
1
,
وحید شجاعی
2
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,
سهیر متعب مناف
3
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رسول نظری
4
1 - گروه مدیریت ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران
2 - گروه تربیت بدنی، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران
3 - گروه تربیت بدنی، دانشگاه بغداد، عراق
4 - گروه مدیریت ورزشی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران
کلید واژه: بازیگران کلیدی, رسانه, ریسک, ارتقای بهره وری, ورزش,
چکیده مقاله :
هدف: ارتقای بهره وری در ورزش یک ابزار حیاتی برای حفظ پایداری و مواجهه با چالش‌های ناگهانی است. مواجهه با بحران‌ها، از طریق استراتژی‌های مدیریتی، نه تنها ازضررهای احتمالی جلوگیری می‌کند بلکه به ارتقاء پایداری و ارزش افزوده ورزش می‌انجامد. از این رو هدف اصلی پژوهش حاضر، ارائه استراتژی‌های کاهش ریسک با توجه به اهداف بازیگران بخصوص متولیان رسانه ای ارتقای بهره وری در ورزش عراق، بر اساس تکنیک تحلیل بازیگران کلیدی می‌باشد.
روش پژوهش: این امر بوسیلۀ ابزار شبیه‌سازی برنامه‌ریزی استراتژیک به نام مک‌تور انجام گردید. در این مطالعه، 18مشارکت‌کننده بصورت کاملاً هدفمند انتخاب گردیدند.
یافته ها: یافته ها نشان می‌دهد که اهداف یا بحران‌های اجتماعی، نبود استاندهاردهای سخت‌افزاری، زیست‌محیطی، سیاسی، فناوری، اقتصاد، رسانه‌ای و بحران‌های نوظهور، به طور کامل مورد توافق همه بازیگران اصلی در مسئلۀ مدیریت‌بحران در ورزش‌حرفه‌ای عراق می‌باشند. اما بازیگران اصلی، در ارتباط با بحران‌های طبیعی، امنیتی و جهانی، چنین نظر قاطعی ندارند و تا حدودی با برخی از اهداف مخالفند. همچنین مشخص گردید که فدراسیون ورزش و ورزش، در برابر بحران‌های امنیتی، توانایی خاصی ندارند. به نظر می‌رسد، اهداف هر یک از این بازیگران در ارتقای بهره وری، تا حدی با یکدیگر هم‌پوشانی دارد، اما تفاوت‌هایی نیز در اولویت‌ها و رویکردهای آنها مشاهده می‌شود.
نتیجه گیری: انتخاب و اجرای استراتژی‌های مناسب برای کاهش ریسک، به عوامل مختلفی از جمله نوع بحران، اهداف بازیگران و منابع موجود بستگی دارد. استراتژی توسعه سواد رسانه ای در بین ذینفعان مختلف ورزش با آموزش، نیز ارائه گردید.
Objective: Improving productivity in sports is a vital tool for maintaining sustainability and facing sudden challenges. Facing crises through management strategies not only prevents potential losses but also leads to enhancing the sustainability and added value of professional sports. Therefore, the main objective of the present study is to present risk reduction strategies according to the objectives of actors, especially media managers, to improve productivity in Iraqi professional sports, based on the key actor analysis technique.
Methods: This was done using a strategic planning simulation tool called MacTur. In this study, 18 participants were selected purely purposefully.
Results: The findings show that the objectives or social crises, lack of hardware standards, environmental, political, technological, economic, media and emerging crises are fully agreed upon by all the main actors in the issue of crisis management in Iraqi professional sports. However, the main actors, in relation to natural, security and global crises, do not have such a firm opinion and are somewhat opposed to some of the goals. It was also found that the sports federation and sports do not have any special ability in the face of security crises. It seems that the goals of each of these actors in promoting productivity overlap to some extent, but there are also differences in their priorities and approaches.
Conclusions: The selection and implementation of appropriate strategies for risk reduction depends on various factors, including the type of crisis, the goals of the actors and the available resources. A strategy for developing media literacy among various stakeholders of sports with education was also presented.
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