List of Articles

• Open Access Article
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  1 - Evaluating the Link Between Artificial Intelligence and Psychological Dimensions in Digital Marketing: Analyzing the Effects of Artificial Intelligence, Materialism, and Self-Esteem on Word-of-Mouth Advertising.
  Fateme Jabbari majid ahmadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Impact of Political Intelligence on the Performance of Sports Federation Managers: The Mediating Role of Political Skill
  زینب نفر
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Gamification in Marketing, Increasing Engagement, Interaction, and Customer Retention in Telecommunications Companies
  Ali Mojtabaei Majid Fattahi
• Open Access Article
  • Abstract Page
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  4 - Model design and explanation of factors affecting innovative leadership in the telecom industry
  Mehrad Haddadrazavi علی حسین زاده Hoda Jannesar Ahmadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - اثردرگیری برند و تجربه هم‌آفرینی در تداوم فعالیت‌های جامعه برند آنلاین
  Abdalrasuol rasuoli Noushin  Monjezi Momeneh  Basri Maryam  Najari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Investigating the share of sports expenses in managing the spending portfolio of students' families in Doroud city
  mahmoud Raouf saeide hashemzade