The Relationship between Using Mass Media (with Emphasis on TV) and Promotion of Teachers' Environmental Literacy

Subject Areas : Infomartion Technology

Seyed Mohammad Shobeiri ¹ , Mehran Farajollahi ² , Elham Koohi Aghdam ³ , Hossein Meiboudi Meiboudi ⁴

1 - Associate Professor, Department of Environmental Education, Payam-e- Noor University, Tehran, Iran
2 - Associate Professor, Department of Educational sciences, Payam-e- Noor University, Tehran, Iran
3 - M.A. in Educational sciences, Payam -e -Noor University, Tehran, Iran
4 - PhD Student in Environmental Management, Science and Research Branch, Islamic Azad University, Tehran, Iran

Received: 2013-07-13 Accepted : 2014-08-16 Published : 2013-11-01

Keywords: Mass Media, Television, Environmental Education, teachers, Environmental Literacy,

Abstract :

The present study aimed to examine the role of mass media (with emphasis on TV) in promoting environmental literacy in secondary school teachers in Tehran. The nature and purpose of this study was applied, and in terms of research method it was descriptive and correlational. The statistical society included a total of 9899 secondary school teachers in Tehran among which 370 were selected as a sample from 19 districts of Tehran using cluster sampling and Cochran formula. The tool for collecting data was researcher-made questionnaire whose content and face validity were approved by environment and education experts. The reliability of the questionnaire based on Chronbach's alpha coefficient was 0.79. The data were analyzed using descriptive statistics (frequency and percentage) and inferential statistics (Pearson's correlation and multiple Regression) as well as SPSS software. The results indicated that there was a relationship between the amount of watching media (with emphasis on TV) and the level of knowledge, attitude, behavior and the overall environmental literacy of teachers. Further, multiple logistic regression analysis showed that, according to multiple correlation coefficient (R=0.809), the intensity of the relationship between the criterion and predictor variables was very strong and effective.

References:

1. Aghamohammadi, A., & Salehi Omran, E. (2008). Knowledge, attitude and skills of primary school teachers ecological province. Journal of Education, 24(3(95)), 91-117. (in Persian).


2. Badkuby, A., Hadipur, M. M. M., & Ibrahim, S. H. (2000). Evaluation of elementary school teachers working in different areas of awareness and education in Tehran on environmental issues. Quarterly Environment, 33, 40-36. (in Persian).


3. Bytnerowicz, A., Omasa, K., & Paoletti, E. (2007). Integrated effects of air pollution and climate change on forests: Anorthern hemisphere perspective. Environmental Pollution, 28, 348-358.


4. Chan, K. K. W. (1996). Environmental attitudes and behaviour of secondary school students in Hong Kong. The Environmentalist, 16(4), 297-306.


5. Corraliza, J. A., & Bereguer, J. (2002). Environment value, belief and actions: A situational. Journal of Environmental Education, 23, 65-73.


6. Danai, N. (2009). Media Studies. Tehran: Wisdom Basis. (in Persian).


7. Dhimaen, O. P. (2007). Principles and Techniques of Education. India: Kalpaz Publications.


8. Ferdowsi, S., & Rezvani, N. (2007). The relationship between environmental knowledge and environmental behavior. Journal of Human Sciences (Supplement Sociology), 53, 253-266. (in Persian).


9. Hartman, F. (2008). What are media philosophy (Translated by Akhgary, M.). Research Journal of Information Wisdom and Knowledge, 16(1), 14. (in Persian).


10. Lahasaiizade, A. (2006). Developing ways of maintaining Environment (Volume I). Tehran: Kianmehr. (in Persian).


11. Moharam Negad, N., & Heidari, O. (2006). Developing practical solutions to the environmental education of the younger generation. Journal of Environmental Science and Technology, 8(1), 68-77. (in Persian).


12. Motamnejaded, K. (2006). Media (Volume I). Tehran: Allameh Tabatabaei University. (in Persian).


13. Naini, A. M. (2009). With emphasis on the role of media in war. Journal of Psychological Operations, 6, 25-50. (in Persian).


14. North American Association for Environmental Education. (2011). Excellence in Environmental Education, Guidelines for Learning K-12, Executive Summary and Self-Assessment Tool. Washington, D.C.


15. Ostman, R.. E., & Parker, J. L. (1987). Impact on education, age, newspapers and television on environmental knowledge, concerns and behaviors. Journal of Environmental Education, 19(1), 3-9.


16. Palmer, J. A. (1998). Environmental Education in the 21st Century: Theory, Practice, Progress and Promise. London: Routledge.


17. Rickinson, M. (2001). Learners and learning in environmental Education: A critical review of the evidence. Environmental Education Research, 7(3), 207-320.


18. Roth, C. (1992). Environmental literacy: Its roots, evolution, and directions in the 1990s. Columbus, OH: ERIC/SMEAC. ERIC Document Reproduction Service No. ED 348-235.


19. Sarvestani, A. (2007). Views of nature and environmental ethics with emphasis on the Islamic perspective. Ethical Issues in Science and Technology, 2, 59-72. (in Persian).


20. Seif Naraghi, M., & Naderi, E. (2007). Research Methods and How to Assess its Emphasis on Education in the Humanities. Tehran: Arasbaran. (in Persian).


21. Simmons, D. (1995). Working paper #2: Developing a framework for national environmental education standards. In papers on the development of environmental education standards (pp. 10–58). Troy, OH: NAAEE.


22. Srbinovski, M., Erdogan, M., & Ismaili, M. (2010). Environmental literacy in the science education curriculum in Macedonia and Turkey. Procedia Social and Behavioral Sciences, 21, 4528–4532.


23. Stone, D. (2006). Sustainable development: Convergence of public health and natural environment agendas, nationally and locally. Public Health, 120, 1110-1113.


24. Volk, T., & McBeth, B. (1998). Environmental literacy in the United States: What should be. . ., What is. . ., Getting from here to there. A Report funded by the United States Environmental Protection Agency and submitted to the Environmental Education and Training Partnership, North American Association for Environmental Association, Washington, DC: EETAP/NAAEE.


25. Williams, K. G., & Cary, G. (2002). Landscape preferences, ecological quality and biodirersity. Procedia Social and Behavioral Sciences, 5, 321–332.


26. Zokai, M. S. (2009). What is environmental literacy? Knowledge and communication. Published by Education and Research Center of Citizenship Institute. (in Persian).