DIGITAL EVOLUTION AND REVIEWING THE INFRASTRUCTURAL AND ATTITUDE CHANGES BASED ON ONLINE SALES IN TOURISM (Case study: The city of Isfahan)

Subject Areas :

Amir Masoud Lavafan ¹ ( Tourism Research Center, Najafabad Branch, Islamic Azad University, Najafabad, Iran )
Amir Gandomkar ² ( Tourism Research Center, Najafabad Branch, Islamic Azad University, Najafabad, Iran )

Received: 2019-05-06 Accepted : 2019-06-25 Published : 2019-08-23

Keywords: Tourism, Infrastructures, Digital, Online,

Abstract :

The importance of tourism with regards to reductions in oil revenues and the problems of returning oil revenues to the country has become more intense in recent years. The share of tourism in Iran in terms of global tourism turnover, as well as the number of entries and the rates of hotel occupancy have grown steadily over the past three years, the income growth of which will have a direct impact on the lives of the Iranian people. The effect of the Internet and the current generation reliance on IT-based new technologies in the tourism industry have grown dramatically in the world, especially in Iran, over the last three years. The use of smartphones and the reliance of a significant percentage of Iranian people Iran to reserve applications in various businesses indicate the shift in the nature of the purchase from the in-person basis to the online condition, and the reduction of transportation costs as well as accelerating the implementation of activities are among the reasons for increasing this type Shopping. Using a questionnaire and by collection of information from hotel directors and managers of travel agencies in Isfahan during the period of 2018, this study has dealt with examining the changes in the required infrastructures for the growth of online tourism. The statistics obtained through the SPSS software are herewith categorized and analyzed.

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