The overall goal of this study is to investigate the impact of indigenous knowledge in ecotourism industry and generate revenue in Poloor region of Mazandaran province. This research is a survey study and information are collected based on questionnaire in the format of Likert scale.. The studied population consists of 210 residents of Poloor region and sample size is achieved 111 randomly based on Cochran formula. But in field study , only 70 questionnaires have been completed and the others didn't tend to respond. Research reliability has been calculated by Cronbach's alpha and the value of this coefficient has been 0/803 . Variance analysis tests, Duncan compare means tests , Pearson correlation coefficient and simple regression have been used for data analysis. These analysis have been done by spss software. The results showed that, there's a significant relationship between indigenous knowledge, ecotourism industry and economical prosperity. It means that, with proper management based on indigenous knowledge, it is possible to preserve natural resources areas especially pastures of the above region in addition of tourists attraction, job creation, revenue, cultural preservation of indigenous traditions.
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