Develop a strategic e-commerce model to improve the business environment In knowledge-based companies (Case study: Knowledge-based companies in Mazandaran province)

Subject Areas : Management

seifollah talebi zarimahaleh ¹

1 - ceo s of tadbir tejarat pishro

Received: 2022-02-20 Accepted : 2022-06-12 Published : 2022-08-23

Keywords: " knowledge base", "improving business environment", "Development of strategic e-commerce model",

Abstract :

The purpose of this study is to investigate the impact of strategic development of e-commerce on improving the business environment.This research is based on the purpose of an applied research and is based on a quantitative approach and a descriptive survey research. The sampling method of the present study is simple random. The measurement and data collection tool in this study was a standard questionnaire that Cronbach's alpha coefficient was used to assess its reliability. The statistical population of the research consists of managers and employees of knowledge-based companies based in Mazandaran province. 165 companies were considered and 115 samples were selected according to Morgan table. To analyze the data, descriptive statistics method was used using demographic variables with SPSS software. The results obtained from the research hypotheses using PLS software show that the variable of manpower utilization is one of the dimensions of developing a strategic model of e-commerce with an impact intensity of 0.685 has the greatest impact on improving the business environment in knowledge-based companies in Mazandaran province.