Evaluating the Effectiveness of Tehran Hospitals in Attracting Medical Tourists through Grey Relational Analysis

Subject Areas :

ebtehal zandi ¹ , Mohanna Nikbin ²

1 - Department of Tourism & Hospitality Management, College of Management, West Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Tourism & Hospitality Management, College of Management, West Tehran Branch, Islamic Azad University, Tehran, Iran

Received: 2023-02-05 Accepted : 2023-03-09 Published : 2023-05-22

Keywords: Data envelopment analysis, Efficiency, Hospitals, gray theory, Medical tourism,

Abstract :

Medical tourism presents opportunities for hospitals to leverage their potential in providing services. Data Envelopment Analysis (DEA), known for its comprehensive and high accuracy, plays a vital role in analyzing relative efficiency and measuring the performance of tourism industries. This study employs DEA to determine the efficiency of IPD-licensed hospitals in the field of medical tourism. The BCC and CCR output models are utilized, and gray ratio analysis is employed to compare and rank the effective units. The findings reveal that, based on the CCR model, eight out of 52 IPD-licensed hospitals in medical tourism demonstrate efficiency, while based on the BCC model, 18 hospitals exhibit efficiency, indicating inefficiency among the remaining hospitals. Furthermore, the study identifies and suggests referral hospitals based on the inefficient hospital model. It can be concluded that the return-to-fastness model is more stringent than the return-to-scale model, encompassing a smaller number of efficient units. Additionally, the calculated efficiency for each hospital in this model is lower than that in the return-to-scale model. Consequently, it is crucial for relevant managers to utilize the results of this method to enhance the efficiency of their hospitals.

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