Evaluation of Novin Insurance Branch Using the BSC Model and TOPSIS Method
Subject Areas : مدیریتfarzin rezaei 1 , zahra ahmadi 2
1 - استادیار دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی، قزوین، ایران (عهده¬دار مکاتبات)
2 - دانشجوی کارشناسی ارشد دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی، قزوین، ایران
Keywords: TOPSIS, Performance Evaluation, BSC (Balanced Score Card, Novin insurance company,
Abstract :
Performance evaluation of different organizations, is considered as a very important issue in the present literature. Among the organizations, insurance companies, as part of protective services and with compensating roles in the economy of each country, have been studied extensively. It is maintained that successful operation of these industries will motivate other industries as well. In order to achieve these goals under any economic condition, insurance firms like other companies must perform adequately in order to materialize their strategic missions. This study evaluates the performance of Novin Insurance branches and intends to rank them. Four branches were selected as samples from Novin Insurance population; Qazvin, Hamedan, Semnan, Kermanshah. Our research method was based on the concept of performance evaluation model and on the basis of BSC (Balanced Score Card) implemented on the four key criteria (financial, customer, internal process, learning and growth). Then relying on TOPSIS method (MCDM model), priority ranking scheme was performed. The results indicate the superiority ofQazvinbranch.
