Strategies of Entrepreneurship in Arts and Cultural Institutions in the Globalization Era

Subject Areas : Creativity and innovation from psychological, epistemological, educational and pedagogical

Esmaeil  Kavousy ¹ (عضو هیئت‌علمی و دانشیار دانشگاه آزاد اسلامی واحد تهران شمال ، تهران، ایران (نویسندة مسئول) [e-mail])
Seyed Sadegh  Avali ² (دانشجوی دکتری مدیریت فرهنگی دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران)

Received: 2016-06-28 Accepted : 2016-06-28 Published : 2014-10-23

Keywords: Globalization, strategy, entrepreneurship, arts and cultural institutions,

Abstract :

  Background: Globalization is one of the key concepts which, in recent decades, has received much attention among scholars and policy makers, to the extent that this concept can be called one of the most popular and most used concepts in the humanities. With the rapid and increasing growth of technical know-how, technology and consumer markets, there would be no room for using the past and established experiences and solutions. Past experiences and solutions are no longer useful for current and future problems of organizations. Objective: This research reviewed the strategies of entrepreneurship in arts and cultural institutions in the era of globalization. Method: It is functional in terms of purpose, and in terms of data collection (research plan) it is heuristic mixed. In the qualitative step, the case study approach was applied for data collection, and in the quantitative step, the data collection was done by survey description method. The population consisted of academic experts and experts in the field of art and culture, executives, experts in cultural and arts institutions and cultural entrepreneurs. In the qualitative step, using purposive sampling, samples were taken to saturation level. After interviewing some 14 experts, data was reached to saturation. In quantitative step, judgmental purposive sampling was used, which is considered as non-probability sampling methods. Statistical population size of executives, professionals and entrepreneurs in the arts and culture sector was about 400 people which after having been put in the Cochran formula, some 250 samples were obtained. Some 275 questionnaires and counting a ten-percent greater than selected sample size were distributed. Findings / Result: The information obtained from interviews and questionnaires helped to develop basic values, cultural business missions as well as finding inner and outer factors. Conclusion: Using the SWOT and QSMP matrix, strategies to entrepreneurship in arts and culture institutions in the era of globalization were designed.