Proposing Strategies for Development of Ecotourism in Alamout Region using SWOT Method

Subject Areas : soil pollution

Reza Arjomandi ¹ , Keivan Saeb ² , Seyed Ali Jozi ³ , Shima Rezaei ⁴

1 - Environmental Management Group Assistant Professor, Islamic Azad University, Science and Research Branch, Tehran, Iran
2 - Environmental Group Assistant Professor, Islamic Azad University, Tonekabon Unit, Iran.
3 - Environmental Group Assistant Professor, Islamic Azad University, Tehran Shomal Branch, Tehran, Iran.
4 - - Environmental Management M .Sc, Islamic Azad University, Science and Research Branch, Tehran, Iran

Received: 2019-10-21 Accepted : 2019-10-21 Published : 2020-12-21

Keywords: Alamout region, Ecotourism, SWOT,

Abstract :

The necessity of serious attention to the issue of nature tourism (ecotourism) as a new phenomenon in the machine life of twenty first century is felt so much and importance of it is increasing every day. Our country with a wide range of tourist attractions such as Alamout is unable to use this advantage as well as possible. Although the country’s natural regions can be one of the great attractions for domestic and foreign tourists, but planning for the use of these terms is still in the beginning and no important work has been done for the exploitation of natural attractions. The purpose of this research is to set strategies for developing ecotourism in the region of Alamout that in this regard used from SWOT method (Analyzing the strengths, weaknesses, opportunities and threats). Using this method and surveys and preparing the questionnaires the internal strengths and weaknesses and external opportunities and threats were determined. Therefore the strategies to remove weaknesses threats and reinforce strengths and opportunities were set. Eventually these strategies were scored and prioritized based on QSPM matrix to be used in ecotourism development. According to the result the strategies to hold meetings and conferences for revealing the values of the region in local and national levels and enhancing the public culture using educational methods for avoiding environmental destruction and establishment of welfare places and hotels for ecotourism in the region was prioritized.