The Effect of Social Responsibility on Organizational Attractiveness in Bank Mellat Employees

Subject Areas : Journal of Iranian Social Development Studies

Ramtin  Hajinasiri ¹ (Department of management)
shahla  sohrabi ² (Department of Management, Islamic Azad University West Tehran branch)
sedighe  tootian esfahani ³ (tehran)

Received: 2020-12-16 Accepted : 2021-03-12 Published : 2021-11-22

Keywords: Organizational Attractiveness, Social responsibility, Bank Mellat,

Abstract :

The purpose of this research is to determine the effect of social responsibility on organizational attractiveness. The research method is applied in terms of purpose and descriptive survey in terms of data collection method. Library and field methods and questionnaire tools were used to collect information. The statistical population of the study includes all employees of Bank Mellat branches in Tehran, numbering 3,000 people. The sampling method is cluster in the first stage and random in the second stage. In order to determine the validity of the questionnaires, content validity and construct validity have been used. Also, Cronbach's alpha coefficient was used to determine the reliability of the questionnaire, which was calculated to be greater than 0.7, which indicates the high reliability of the questionnaire. To analyze the data, descriptive statistics and inferential statistics were used. In the descriptive part, research variables such as mean, standard deviation and variance were examined. In the inferential part, confirmatory factor analysis was used to investigate research hypotheses from equation modeling. Structurally used with the help of SmartPLS 3 software. The results indicate that social responsibility is effective in organizational attractiveness