“Iran Export Engineering &Technical Services” (Identifying Barriers & Offering Suggestions)
Subject Areas : Jounal of Marketing Management
H.
Nezakati Alizadeh,
1
(استادیار، عضو هیأت علمی دانشگاه آزاد اسلامی، واحد تهران مرکزی)
F.
Farzm
2
(دانش آموخته کارشناسی ارشد مدیریت بازرگانی (گرایش بازاریابی)، دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران)
Keywords: finance, Bank guarantees, Exchange rate fluctuations, Inflation Rate, Insurance coverage, Bank facilities, Machineries equipment, Banking relationships, Consultant companies,
Abstract :
According to the performed research in the field of engineering & technical services export in Iran .And with consideration of existing problems in this section, 4 effective categories has been identified in main activities with their relevant sub-categories including: Bank activities; Financing methods; Presenting exchange facilities; Exchange bank guarantee issuing conditions; Establishing international bank relationships; Insurance coverage, Companies capabilities, Machineries & equipments conditions, specialized humans resources abilities; attendance of Iranian consultant companies in target countries; Marketing techniques & approaches used by Iranian exporters; Economic environment (exchange); Exchange rate fluctuation, Internal inflation rate, Government activities; political supports by Government; Cooperation & expediting the administrative affairs by relevant organizations; Governmental rules & regulation stability; Export promotions & awards. And each subcategory has been specified on the basis of testing according to priority.
