Investigating the Role of Artificial Intelligence Adoption in Improving Human Resource Capabilities in Refah Kargaran Bank

Subject Areas :

Vahid Pourshahabi ¹ , mehdi keshtgar ²

1 - Department of Management, Zahedan Branch, Islamic Azad University, Zahedan, Iran.
2 -

Received: 2025-04-19 Accepted : 2025-05-18 Published : 2025-05-06

Keywords: Artificial Intelligence, Capability, Human Resources, Refah Kargaran Bank,

Abstract :

Purpose: The purpose of this study is to examine the impact of artificial intelligence (AI) components on enhancing the capabilities of human resources in Refah Bank of Sistan and Baluchestan Province.

Methodology: This is an applied, survey-based, field study conducted in a cross-sectional manner. The statistical population consisted of 270 employees of Refah Bank, from which a sample of 155 individuals was selected. Data were collected using Krueger's (2010) standardized questionnaire. Content validity was confirmed by experts, and reliability was verified using Cronbach’s alpha coefficient, calculated at 0.852. Data analysis was performed using SPSS software through regression and correlation tests.

Findings: The results indicated that artificial intelligence has a significant and positive effect on enhancing human resource capabilities. Moreover, the components of perceived ease of use, perceived usefulness, attitude toward using AI, and intention to use AI also positively influence the capabilities of human resources.

Conclusion: Based on the findings, the adoption and implementation of artificial intelligence technologies can contribute to the improvement and development of human resource capabilities in organizations such as Refah Bank. These insights can serve as a guide for organizations and companies aiming to benefit from modern technologies like AI in their operational processes..

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