The impact of dynamic capabilities on digital innovation with emphasis on the moderating role of social media use.
Subject Areas : business management
Maryam Alipour
1
,
Soheila Shamsadininegari
2
1 - Master's student, Department of Business Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Assistant Professor, Department of Business Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
Keywords: Knowledge generation capabilities, digital innovation, knowledge acquisition capabilities, market measurement capabilities, social media,
Abstract :
Digitalization is a challenging phenomenon that has fundamentally changed the way companies do business, as well as the way they develop and produce products and manage relationships with shareholders. Today, considering the increasing importance of digitalization in discovering competitive advantages, companies have become more inclined to research in the field of digital transformation; therefore, the purpose of this research was to examine the impact of dynamic capabilities on digital innovation with an emphasis on the moderating role of using social media (case study: Shahid Beheshti University Science and Technology Park). Research Methodology The present study is a descriptive-survey study of causal type in terms of its applied purpose and in terms of its data collection method. The statistical population of the study was managers of knowledge-oriented companies in Shahid Beheshti University Science and Technology Park, numbering 187 people, with a sample size calculated through the Cochran formula for a limited population of 126 people and measured with a standard questionnaire whose validity and reliability were confirmed, and the questionnaire was distributed among the research sample using the available cluster sampling method. Descriptive statistics and SPSS 24 software were used to analyze demographic data and extract central indicators, and structural equation modeling and PLS3 Smart software were used to analyze inferential statistics. The results show that knowledge production, knowledge acquisition, and market sensing capabilities have a significant positive effect on digital innovation. The effect of market sensing capabilities with the moderating role of social media use on digital innovation has not been confirmed. This study contributes to a better understanding of the impact of digitalization on the distinctive context of knowledge-based companies in Shahid Beheshti University Science and Technology Park and provides useful insights for reviewing companies' innovation models.
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