A systematic review of smart tourism marketing with an emphasis on artificial intelligence

Subject Areas :

Elham Abasi Verki ¹ , roqaye godarzvand chegini ² , Mohammdareza Seyedhashemi Tolon ³ , milad abolghasemian ⁴ , Nasrin Rajabi ⁵

1 - 1PhD, Geography, Department of Human Geography and Planning, Faculty of Earth Sciences, Shahid Beheshti University, Tehran, Iran
2 - 2PhD Student, Geography, Department of Human Geography and Planning, Faculty of Geography, University of Tehran, Tehran, Iran
3 - 3Assistant Professor, Industrial Engineering, Department of Management, Faculty of Human Sciences, Sohrevardi Institute of Higher Education, Qazvin, Iran
4 - 3Assistant Professor, Industrial Engineering, Department of Management, Faculty of Human Sciences, Sohrevardi Institute of Higher Education, Qazvin, Iran
5 - 5Master's Student, Business Administration, Department of Management, Faculty of Human Sciences, Sohrevardi Institute of Higher Education, Qazvin, Iran

Received: 2024-10-06 Accepted : 2024-12-08 Published : 2025-04-27

Keywords: Systematic Review, Marketing, Smart Tourism, Digital Twin, Artificial Intelligence,

Abstract :

The conversation around customer satisfaction has evolved with the development of robots, artificial intelligence, and intelligent automation, particularly in their application within travel, tourism, and hospitality. In this regard, this research aims to provide detailed information about the impact of artificial intelligence on future marketing in the field of smart tourism by systematically reviewing articles from the last 10 years. The key foundations identified in the marketing of smart tourism companies include smart pricing strategies, marketing through user behavior with artificial intelligence, Metaverse marketing, and the development of tourism marketing with AI. Additionally, the study explores the future of tourism marketing in a world influenced by artificial intelligence, advertising strategies in smart tourism marketing, applications of AI in this sector, and the role of AI influencers. The review of over a hundred articles has also highlighted privacy issues in the realm of artificial intelligence. As a result, artificial intelligence algorithms have enabled the creation of highly personalized marketing campaigns in tourism. These algorithms analyze vast amounts of data regarding individual preferences, behaviors, and past interactions to deliver messages, products, and offers tailored to each consumer. Consequently, marketing content becomes uniquely applicable to each user.

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