Identifying the antecedents and consequences of the predictors of Entrepreneurial opportunities in international companies

Subject Areas : Designing a general marketing plan

Ali  Farahani ¹ (PhD student, Department of Business Administration, Semnan Branch, Islamic Azad University, Semnan, Iran)
Younos  Vakil Alroaia ² (Associate Prof. & Chairman, Entrepreneurship & Commercialization Research Center, Semnan Branch, Islamic Azad University, Iran)
Farideh  Haghshenas Kashani ³ (Assistant Professor, Business Management Department, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
Ali  Faez ⁴ (Assistant Professor, Department of Management, Entrepreneurship, Ideation and Commercialization Research Center, Semnan Branch, Islamic Azad University, Semnan, Iran)

Received: 2024-05-15 Accepted : 2024-05-30 Published : 2024-05-31

Keywords: Entrepreneurship, Predictive factors, Entrepreneurial opportunities, Foundation data theory, International companies,

Abstract :

According to entrepreneurship researchers, opportunity identification plays a very fundamental role in entrepreneurial activities. They believe that entrepreneurship is a way of thinking and acting based on opportunity. Entrepreneurship creates and recreates value for owners and beneficiaries, and opportunity is the heart of this process. Although opportunity recognition is considered the main characteristic of entrepreneurs and without it, entrepreneurial activity does not occur, but not all people are able to recognize opportunities, so the purpose of this study is to analyze the antecedents and consequences of factors predicting entrepreneurial opportunities. The research method is applied in terms of purpose, and in terms of data collection, it is a qualitative research based on foundational data theory. Data were collected through the study of documentary sources and semi-structured interviews with 17 managers and experts active in the field of entrepreneurship, through purposeful sampling and snowball using MAXQDA18 software. In the open coding stage, 61 preliminary codes were identified from the analysis of the interviews. In the second step, axial coding was done around the investigated phenomenon. Based on the findings of the research, the antecedents of entrepreneurial opportunities predictors (causal factors) in the form of seven categories of unexpected events, changes based on industry and market structure, scarcity based on methods, contradictory situation, change based on values and cognition, new knowledge and demographic characteristics. took place and the consequences (consequences) of the predictors of entrepreneurial opportunities were determined in two categories: financial and tangible, and non-financial and intangible.

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