Evaluation of resistant businesses in the direction of service industry development
Subject Areas : Behavioral Studies in Management
Hoda Zeynali
1
,
seyad mahmoud hashemi,
2
,
Mirza Hassan hosseini
3
,
Sina Nematizadeh
4
1 - PhD student, Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Associate Professor, Department of Business Management , North Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Professor, Department of Business Management, Faculty of Management, Economics and Accounting, Payame Noor University, Tehran, Iran
4 - Associate Professor, Department of Business Management , Central Tehran Branch, Islamic Azad University, Tehran, Iran
Keywords: Business, resistance businesses, service industries, resilient behaviors,
Abstract :
Today, the important role of resilient businesses in increasing the amount of resilient behaviors in sectors and countries has caused widespread interest in research in this field. The purpose of this research was to show the importance of evaluating resilient businesses in order to increase the amount of resilient behaviors in service industries. The statistical population of this research consists of all managers of service industries. Necessary data were collected by questionnaire from 253 managers of service industries who were selected by simple and easy non-probability sampling method. To test the model, partial least squares method and SAMARTPLS software were used. By analyzing the existing relationship between the variables of the research model in a wide and deep way, the results of the evaluations show that in order to evaluate resistance businesses in increasing the level of resilience in behaviors, it is necessary for the next measures and to compare the level of progress of such behaviors in service industries, for each of these dimensions that It is presented, the necessary planning should be done, it is very important to be careful in developing and considering the involved processes.
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