Investigating the effect of number of tourist arrivals and income on physical health and promotion of social welfare of local people in the historical town of Masouleh

Subject Areas : marketing

mehdi  nourellahi salamat ¹ (Bank Ayandeh)
seyed hamid  khodadad hosseini ² (Professor, Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran)

Received: 2022-06-04 Accepted : 2022-11-08 Published : 2022-11-22

Keywords: physical health, Income, social welfare, Tourist entrance, Masouleh historical town,

Abstract :

Tourism as a service industry plays an important role in the development of many countries and has expanded significantly in recent years. This industry is very important in Iran, which has a land of four seasons and various and unique historical, religious, cultural, natural and other attractions. For this purpose, in this study, the effect of the number of tourist arrivals and income on the physical health of local people and the promotion of their social welfare in the historic town of Masouleh in Gilan was investigated. This research is applied in terms of purpose and in terms of nature, survey-descriptive and finally in terms of data collection method and information is field type. The statistical population of this study consists of residents of Masouleh town. From this population, a sample of 363 people was selected by random sampling. A questionnaire containing 18 questions was designed to collect research data. The validity of the questionnaire was assessed and confirmed by the professors and experts and the reliability of this study was confirmed by Cronbach's alpha coefficient which was higher than 0.7. Structural equation modeling was used to analyze the data. Findings showed that at the 95% confidence level, the number of incoming tourists has a positive and significant effect on residents' health and income. Residents' health has a positive and significant effect on social welfare. Finally, the number of incoming tourists has a positive and significant effect on the health of residents due to the income of residents.

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