تحلیل عوامل مؤثر بر رضایت گردشگران از فضای گردشگری استان کردستان
محورهای موضوعی :
فصلنامه علمی برنامه ریزی منطقه ای
علی موحد
1
,
پریسا الله وردی
2
,
مسلم قاسمی
3
1 - دانشیار گروه جغرافیا و برنامه‌ریزی گردشگری، دانشگاه خوارزمی، تهران، ایران.
2 - دانشجوی کارشناسی‌ارشد رشته جغرافیا و برنامه‌ریزی گردشگری، دانشگاه خوارزمی، تهران، ایران.
3 - استادیار گروه جغرافیا و برنامه‌ریزی گردشگری، دانشگاه خوارزمی، تهران، ایران.
تاریخ دریافت : 1399/03/24
تاریخ پذیرش : 1400/02/21
تاریخ انتشار : 1401/10/01
کلید واژه:
استان کردستان,
خدمات گردشگری,
رضایت گردشگران,
وفاداری,
چکیده مقاله :
یکی از عوامل اساسی در توسعه گردشگری در هر منطقه‌ای، کسب رضایت گردشگران است. با توجه به تعدد نیاز های گردشگران به‌عنوان عوامل جذب و توسعه گردشگری، توسعه این بخش مستلزم شناخت این نیازمندی ها و تأمین آن از سوی مقصد است. لازمه کسب رضایت گردشگران سنجش میزان رضایت آنان و شناخت ابعاد و عوامل اثرگذار بر آن است. بر این اساس در پژوهش حاضر به بررسی میزان رضایت گردشگران از استان کردستان و عوامل مؤثر در آن پرداخته‌شده است. تحقیق حاضر از نوع توصیفی – تحلیلی بوده است. جامعه آماری تحقیق شامل کلیه گردشگرانی بودند که فصل تحقیق در سال 1397 از استان کردستان دیدن کرده‌اند که درنهایت با بهره‌گیری از فرمول کوکران، حجم نمونه 160 پرسشنامه تعیین شد. روش جمع‌آوری داده‌ها کتابخانه‌ای و میدانی بوده است. یافته‌های تحقیق نشان می‌دهد میزان رضایت مردان بیشتر از گروه زنان است و میان سن و تحصیلات گردشگران و رضایت آنان تفاوت معناداری وجود نداشته است؛ اما وضعیت شغلی و اقتصادی گردشگران و میزان رضایت آنان رابطه معناداری وجود دارد. نتایج تحقیق نشان می‌دهد که مهمترین انگیزه در سفر به این استان بازدید از جاذبه‌های اکوتوریستی است. باوجودی که جاذبه های گردشگری استان توانسته رضایت گردشگران را به دست آورد؛ اما به دلیل ضعف در خدمات و امکانات رفاهی، رضایت گردشگران در سطح پایینی قرار دارد. نتایج تحقیق نشان می دهد که مهمترین انگیزه در سفر به این استان بازدید از جاذبه‌های اکوتوریستی است. مهمترین عامل ورود گردشگران به این استان به دلیل وجود اقلیم مناسب آن بوده است. کسانی که درگذشته به این استان مسافرت کرده‌اند برای سفرهای بعدی نیز راغب بوده‌اند.
چکیده انگلیسی:
One of the main factors in the development of tourism in any region is the satisfaction of tourists. Given the multiplicity of tourist needs as factors in attracting and developing tourism, the development of this sector requires the recognition of these needs and their provision by the destination. Acquiring the satisfaction of tourists requires measuring their satisfaction and recognizing the dimensions and factors affecting it. Accordingly, in the present study, the satisfaction of tourists from Kurdistan province and the factors influencing it have been studied. The present study was descriptive-analytical. The statistical population of the study included all tourists who visited Kurdistan province in the research season in 1397, and finally, using the Cochran's formula, the sample size of 160 questionnaires was determined. The data collection method was library and field. Findings show that men are more satisfied than women and there is no significant difference between the age and education of tourists and their satisfaction; But there is a significant relationship between the job and economic status of tourists and their satisfaction. Research shows that the most important motivation for traveling to this province is to visit ecotourism attractions. Although the province's tourist attractions have been able to satisfy tourists; However, due to the weakness in services and amenities, the satisfaction of tourists is low. Research shows that the most important motivation for traveling to this province is to visit ecotourism attractions. The most important reason for tourists to enter this province is due to its suitable climate. Those who have traveled to the province in the past have also been interested in future trips.
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