شناسایی عوامل زمینه¬ای موثر بر مدیریت فرهنگ محور محیط زیست از طریق رسانه
محورهای موضوعی : مدیریت منابع طبیعیرضا خلیلی 1 , فایزه تقی پور 2 , زهرا جعفری 3
1 - گروه مدیریت رسانه، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.
2 - گروه علوم ارتباطات، دانشکدۀ علوم انسانی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران
3 - دانشگاه صنعتی اصفهان
کلید واژه: مدیریت, عوامل زمینه‌ای, فرهنگ, محیط‌زیست, منابع طبیعی, رسانه.,
چکیده مقاله :
پژوهش حاضر به شناسایی عوامل زمینه‌ای موثر بر مدیریت فرهنگ محور محیط‌زیست از طریق رسانه می‌پردازد. بدین منظور در پارادایم تفسیری مبتنی بر روش‌شناسی کیفی، با استفاده ازروش تحلیل محتوای کیفی پژوهش انجام شد. نمونه آماری به صورت هدفمند وابسته به معیار، انتخاب و شامل 31 مصاحبه‌ی عمیق و نیمه‌ساختاریافته با صاحب‌نظران رسانه و محیط‌زیست، فرهنگ و رسانه، کارشناسان سازمان حفاظت محیط‌زیست و سازمان منابع طبیعی و آبخیزداری کشور، اداره کل منابع طبیعی و آبخیزداری استان اصفهان بود. معیار انتخاب این افراد تجربه، تخصص وسابقه کار در این حوزه بوده است. برای ارزیابی اعتبار، مصاحبه‌شوندگان تفسیر مصاحبه‌ها را تأیید کردند و در پایان خلاصه‌ای از الگوی صورتبندیشده به چند نفر از متخصصان، ارائه و نظرهای آن‌ها برای اصلاح و تعدیل جمع‌آوری شد. پس از پیاده‌سازی مصاحبه‌ها، مقوله اصلی پژوهش «رسانه و ارتقاء فرهنگ محیط‌زیست و منابع طبیعی» نام گرفت. شرایط زمینه‌ای در ارتقاء فرهنگ حفظ محیط‌زیست و منابع طبیعی شامل برخورد غیر علمی مدیران با رسانه؛ فراگیر نبودن امکانات رسانه‌ها؛ عدم اعتقاد به رسانه‌ای نمودن فعالیت‌ها؛ رعایت جوانب امنیتی؛ موازی بودن فعالیت‌های محیط‌زیست و منابع طبیعی؛ کمبود رسانه‌های محیط‌زیستی و نقش ضعیف سازمان‌های مردم نهاد بود؛ همچنین در شرایط اقتصادی و مدیریتی عوامل کمبود اعتبارات و نبود نظام ارتباطی رسانه و محیط‌زیست بود که از مراحل کدگذاری به‌دست آمد.
The aim of this study is to identify the background factors affecting the management of an environment-oriented culture through the media. To achieve this goal, an interpretive paradigm based on qualitative methodology was employed, utilizing the qualitative content analysis method. The statistical sample, comprising 31 individuals, was purposefully selected based on specific criteria. It included in-depth and semi-structured interviews with experts in media, environment, culture, as well as professionals from the Environmental Protection Organization and the Natural Resources and Watershed Management Organization of the country, particularly the General Directorate of Natural Resources and Watershed Management in Isfahan province. The selection criteria for these participants were their experience, expertise, and work history in the relevant field. To ensure validity, interviewees validated the interpretation of the interviews. Furthermore, a summary of the formulated model was presented to multiple experts, and their comments were gathered for further correction and adjustment. Following the interviews, the main category identified in the research was labeled "Media and Promotion of the Culture of Environment and Natural Resources." Background conditions influencing the development of the culture of preserving the environment and natural resources encompassed non-scientific treatment of managers with the media, the lack of universality in media facilities, absence of belief in mediating activities, adherence to security aspects, parallelism of environmental activities and natural resources, absence of environmental media, and the limited role of non-governmental organizations. In economic and managerial aspects, factors included the lack of credits and the absence of a communication system between media and the environment, as derived from the coding steps.
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