This study aimed to explore the combined impacts of critical thinking and dynamic Assessment on enhancing the writing performance of Iranian EFL learners, specifically focusing on teaching writing strategies. We selected 80 intermediate-level participants from a pool of approximately 200 language learners at an accredited institute (Gooyesh). These participants were divided equally into two experimental and control groups. The experimental group (EG) received writing strategies through the application of critical thinking principles and dynamic assessment. The control group (CG) received writing strategies through traditional methods without receiving critical thinking or dynamic assessment principles. The two groups underwent a writing pre-test to assess their initial writing skills, and after the treatment, to measure their writing improvement, they took a post-test using the same evaluation criteria as those of the pre-test. Then, appropriate statistical tools were employed to gauge the participants' writing progress as a result of the instructional methods. The results indicated that integrating dynamic assessment and critical thinking strategies significantly improved participants' written communication skills. These findings hold promise for EFL instructors, curriculum designers, and material developers. تفاصيل المقالة

Abstract The aim of this study was to find the appropriate type of translation of English brand names Iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. Also, it was aimed at examining the type of font size Iranian consumers tends to see on packages of English products. To this end, the distinction between male and female participants as well as the participants’ level of proficiency was considered as two key factors. Six fictitious brand names were created and the 55 selected participants (43 females and 12 males with upper-intermediate, intermediate and pre-intermediate English proficiency levels) were asked to fill a questionnaire related to the goals of the research. Statistical analyses were then done. The results revealed that Iranian consumers, with different levels of proficiency, tended to use phonetic translation. Also, it was revealed that females with different proficiency levels tended to see English brand names larger than their Persian translations in terms of font size, whereas male participants did the reverse. The findings were discussed in connection with translation and marketing. تفاصيل المقالة