طراحي مدل فرهنگ سازماني ديجيتال در شركت مجتمع گاز پارس جنوبي با رويكرد تحليل مضمون
محورهای موضوعی : مدیریت منابع انسانیبهزاد خوشنود 1 , ودادی، احمد ودادی 2 * , ناصر میرسپاسی 3
1 - کارمند - شرکت مجتمع گازپارس جنوبی
2 - گروه مدیریت دولتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.
3 - علوم تحقیقات
کلید واژه: فرهنگ سازمانی دیجیتال, شركت مجتمع گاز پارس جنوبي, رویکرد تحلیل مضمون,
چکیده مقاله :
زمینه و هدف : با ورود به هزاره سوم و پیشرفت‌های فن‌آورانه، هر سازمان در تلاش است تا با بهره‌گیری از دیجیتال سازی امور جاری خود، بتواند داده‌ها را ذخیره، پردازش و بهره‌گیری لازم نماید. هدف پژوهش حاضر، طراحی مدل فرهنگ سازماني دیجیتال در شركت مجتمع گاز پارس جنوبي با رویکرد تحلیل مضمون می باشد.
روش تحقیق: روش این پژوهش، تحلیل تم می باشد. ابزار گردآوری اطلاعات مصاحبه نیمه ساختاریافته و عمیق بود. جامعه پژوهش 10 نفر از افراد خبره در مجتمع گاز پارس جنوبي بودند که تا رسیدن به اشباع نظری مصاحبه انجام شد. سپس با کدگذاری باز و محوری، مدل اولیه طراحی گردید.
یافته ها: نتایج نشان داد فرهنگ سازماني دیجیتال مشتمل بر 2 مضمون فراگیر رفتارمشاهده پذیر، و ارزش ها و باورها، و پنج مضمون سازمان دهنده شامل محیط کار دیجیتال، رهبری دیجیتال، روابط وارتباطات، ارزش های فردی و ارزش های جمعی با 25 مولفه در قالب مضامین پایه می باشد.
نتیجه گیری: فرهنگ سازمانی دیجیتال پویا و پیشرفته بر پایه همکاری، نوآوری و یادگیری مداوم می‌تواند به مدیران و پژوهشگران در درک بهتر و بهبود فرهنگ سازمانی دیجیتال کمک نماید.
Background and Objective: In the context of the third millennium and continuous technological progress, organizations are increasingly adopting digitalization to effectively store, process, and capitalize on data. This study aims to develop a model of digital organizational culture for the South Pars Gas Complex Company, employing a thematic analysis methodology.
Research Method: The research utilized a thematic analysis approach, collecting data through semi-structured, in-depth interviews. The sample consisted of ten experts from the South Pars Gas Complex, with interviews conducted until thematic saturation was reached. An initial conceptual model was formulated subsequently through open and axial coding techniques.
Findings: The results revealed that digital organizational culture comprises two principal themes: observable behaviors and fundamental values and beliefs. Moreover, five organizing themes were identified: the digital workplace, digital leadership, relationships and communication, individual values, and collective values. These themes encompass a total of twenty-five core components.
Conclusion: A progressive and comprehensive digital organizational culture, founded on principles of collaboration, innovation, and continuous learning, can aid managers and researchers in better understanding and enhancing the digital workplace environment.
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