The urban landscape is an objective-subjective nature that plays a significant role in the perception of collective spaces by the audience. This is possible only by stimulating the perceptual potentials of users and inducing behavioral patterns to users of a space. This study investigates the role of urban landscaping in the perception of collective spaces using perceptual potentials. This research is descriptive-analytical and, in terms of purpose, is applied. A questionnaire did data collection, and for data analysis, Spearman and Friedman's statistical tests were used in SPSS software. A case study is the third square of Tehranpars, where the target community has also been selected as users of this space. In the data collected from the sample group, the highest level of correlation between the sub-components of objective aesthetics is the composition and color indices with a correlation coefficient of .857. Among the sub-components of subjective aesthetics, the penumbra indices and physical cohesion with a correlation coefficient of 0.690 have the highest level. In addition to the relationship between the proposed indices, the priority of these indices is ranked based on the Friedman test, and it is observed that the indices of composition (7.98), readability (5.89), and physical coherence (5.76) have the highest priority among the ranking of indices in terms of the statistical population. These data-driven priorities can identify design priorities and help take adequate steps to create a vitality urban space.
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