تعیین اولویت‌های گردشگری و سرمایه گذاری در مناطق نمونه گردشگری روستایی شمالغرب استان گیلان
محورهای موضوعی : جغرافیای طبیعی و سکونتگاههای انسانیشهرام امیرانتخابی 1 , رضا ویسی 2 , مژگان سبب کار 3 , سعید محمودی نیا 4
1 - استادیار گروه جغرافیا، دانشگاه پیام نور، ایران
2 - دانشجوی دکتری جغرافیا و برنامه‌ریزی شهری، دانشگاه خوارزمی، تهران، ایران
3 - دانش آموخته کارشناسی ارشد جغرافیا و برنامه‌ریزی شهری، دانشگاه پیام نور، ایران
4 - دانش آموخته کارشناسی ارشد جغرافیا و برنامه‌ریزی شهری، دانشگاه پیام نور، ایران
کلید واژه: سرمایه گذاری, اولویت بندی, غرب گیلان, مدل AHP, روستای نمونه گردشگری,
چکیده مقاله :
اولویت بندی مناطق نمونه گردشگری بر اساس اصول علمی و تکنیک‌های تصمیم گیری چند معیاره، جهت تعیین استعداد مناطق برای برنامه‌ریزی توسعه گردشگری، سرمایه‌گذاری و اجرای پروژه‌های عمرانی، از جمله رویکردهای ضروری در فرایند نیل به توسعه پایدار و متوازن روستایی و جلوگیری از حدر رفت وقت و سرمایه است. این پژوهش با رویکرد توصیفی – تحلیلی و با بهره‌گیری از 29 معیار شامل 11 معیار در رابطه با جاذبه‌های طبیعی و انسانی، 5 معیار در زمینه شعاع جذب گردشگر، 9 معیار مربوط به دسترسی و 4 معیار در رابطه با مساحت اراضی قابل برنامه‌ریزی و مصوب اقدام به اولویت بندی حوزه های روستایی نمونه گردشگری غرب استان گیلان جهت سرمایه‌گذاری و توسعه گردشگری نموده است. یافته‌های حاصل از مدل تحلیل سلسله مراتبی (AHP ) نشان داد که منطقه نمونه گردشگری لیسار در رتبه اول جهت برنامه‌ریزی و توسعه گردشگری قرار گرفت که این امر به دلیل وجود جاذبه‌های مانند ساحل زیبا، بهره‌مندی از آثار تاریخی، وجود جاذبه های مصنوعی و فرهنگی و اجتماعی و برخورداری از مسیر گردشگی و چشم انداز زیبا است. تالاب استیل با برخورداری از جاذبه‌های زیبای طبیعی و انسانی مانند، تالاب، دریاچه، جنگل قابل نفوذ، آثارتاریخی، جاذبه فرهنگی و اجتماعی در رتبه دوم جهت برنامه‌ریزی و توسعه گردشگری قرار گرفته است و روستای نمونه گردشگری گیسوم از توابع شهرستان تالش با وجود ساحل ماسه‌ای، مسیر دسترسی جنگلی و جاذبه‌های مصنوعی و طبیعی در رتبه سوم جهت برنامه‌ریزی و توسعه گردشگری قرار گرفته است.
Abstract Prioritization of selected touristic sites according to multi criteria decision technics, with the purpose of determining the tourism potentials of these areas for tourism planning, development and investment and launching reconstruction projects counts is considered as a necessary approach to the process leading to uniform and sustainable development of rural areas and prevention of waste of time and money. In this research instances rural touristic areas in west Guilan are prioritized for tourism development and investment. To do this a descriptive-analytic approach is used along with 29 criteria, 11 of which concerning natural and human attractions, 5 regarding tourists attracting domain, and 9 involving authorized and programmable land area. Findings resulted from analytical hierarchy process (AHP) demonstrated that Lisar area, as a selected touristic site, was ranked as number one for tourism planning and development. This is because of the beautiful beach and historical sites in Lisar, its artificial, cultural and social attractions, as well as the touristic route with beautiful scenery. Esteel lagoon, regarded as having natural and human attractions such as lagoon, lake, penetrable forest, historical sites and social and cultural attractions stands second for tourism planning and development. Touristic village of Guisoom, being a part of Talesh county, with sand beach, forest route, and artificial and natural attractions achieved a rating of three for tourism planning and development
Abdolahi, H., Matinkhah, H., Bashari, H., & Hosseini, S. M. (2012). Determining Tourism Priorities in Gavkhuni Region Using AHP Process. Journal of Natural Environment, Iranian Journal of Natural Resources, 65 (1), 95-110 (In Persian)
Alinejad Tayebi, K. (2010). An Analysis of the Physical-Physical Development Process of Firouzabad City. Isfahan: University of Isfahan, Master of Geography. (In Persian)
Anestis Fotiadis & Chris Vassiliadis (2010). RURAL TOURISM SERVICE QUALITY IN GREECE. e-Review of Tourism Research (eRTR), 8 (4),67-84 (In Persian)
Barbu, I. (2013). The tourist attractiones - factores of Rurtourism development in the region CRISANA ? Annals of the Constantin Brâncuşi. University of Târgu Jiu, Economy Series, 2 (6), 253-259
Beynon, M. (2005). Understanding local ignorance and non-specifity within the DS/AHP method of multicriteria decision making. European Journal of Operational Research, 163, 403-417.
Chulmin, J. (2007). Design of intelligent Geographic Information System for Multi-criteria Site Analysis. URISA journal, 3 (103),5-18.
Deng, H. (1999). Multicriteria analysis with fuzzy pairwise comparison, International journal of Approximate Reasoning 21, 215-231. Development, Tourism Management, 23, 521-530
Dondo, C., Bhunu, S. T., & Rivertt, U. (2009). GIS in tourism-A Zimbabwean perspective, The international Archives of Photogerammetery. Remote sensing and spatial information sciences, 13 (25).197-200.
Ebrahimzadeh, I., & Aghassizadeh, A. (2009). Analysis of Factors Affecting Tourism Development in Chabahar Coastal Area Using Strategic Model (SWOT). Journal of Urban and Regional Studies and Research, 1 (1), 107-128. (In Persian)
Efenel, D. (2006). Introduction of Ecotourism. Mazandaran University, 123.
Figueira, J., Greco, S., & Ehrgott, M., (2005). Multiple Criteria Decision analysis: State of the Art Surveys, New York. URISA journal, 34 (547), 27-59.
Fuller, R., & Carlsson, C. (2006). Fuzzy multiple criteria decision making: Recent developments, Fuzzy sets and systems. URISA journal, 78, 139-140.
Guilan Province Office of Cultural Heritage, Handicrafts and Tourism. (2010). Investment in Guilan Province. (In Persian)
Hansen, H. (2005). Analytic Hierarchy Process: An overview of applications. Operational Research, 11 (4), 447-462.
Heshmati, A., & Mansuri, H. (2009). The role of Urban Management in the Development of Sustainable Tourism, Second National Conference on Geographical Sciences, Payame Noor University, West Azarbaijan, Urmia Center. Coi 431 (In Persian)
Holgen, P., Mattsson, L., & Li, C.Z. (2000). Recreation values of boreal forest stand types and landscapes resulting from different silvicultural systems: An economic analysis, Environmental Management, 60 (2), 173-180.
Kazemi, M. (2008). Zahedani Citizens Perception Analysis in Chabahar Tourism Development. Journal of Geography and Development, 6 (12), 81-99. (In Persian)
Kiker, G., Bridges, T., Varghese, A., Seager, T., & Linkov, I. (2005). Application of Multicriteria Decision Analysis in Environmetal Decision Making. Integrated Environmetal Assessment and management, 1, 95- 109.
Ko, D.W., & Stewarat, W.F. (2002). A Structural equation model of Residents Attittudes for Tourism. Tourism Management, 5 (23), 521-530.
Kuo, M., Liang, G., & Huang, W. )2006.( Extension of the multicriteria analysis with pairwise comparison under a fuzzy environment. International journal of Approximate Reasoning, 43, 285-268.
Madhushi, M., & Nasserpur, N. (2003). Evaluation of Barriers to Tourism Development in Lorestan Province. Journal of Business Research, 28, 25-58. (In Persian)
Maghsud, H. (2010). Optimal Allocation of Company Capital. Stock Exchange Economic Journal, 10 (91), 40-49. (In Persian)
Malchofsky, Y. (2006). GIS and Multi-criteria Decision Analysis. (Translated by Akbar Parhizkar and Ata Ghaffari-Gilandeh), Tehran: Khome Publications, First Edition.
National Geosciences Database of Iran. (2006). Guilan Atlas of Geotourism. Department of Geology. (In Persian)
Rezaei, B. (2014). Sustainable Development Strategies for Coastal Tourism, Case Study: Babolsar, First National Conference on Tourism Management, Nature Tourism and Geography. Coi: CTHG01_060- in Hamedan city.
Shakeri, A., & Salimi, F. (2006). Factors Affecting Investment Attraction in Chabahar Free Zone and Prioritizing It Using AHP Mathematical Technique. Economic Research Journal, 20, 95-129 (In Persian)
Taleai, M., Mansourian, A., & Sharifi, A. )2009(. Surveying general prospects and challenges of GIS implementation in developing countries: a SWOT- AHP approach. Springer, 11, 291-310.
Taghvaei, M., & Ghafari, S. (2010). Spatial Planning in Tourism Industry Development (Case Study: Chaharmahal va Bakhtiari Province, Basaft). Geographical Research Quarterly, 96, 80-99. (In Persian)
Yi, Wong. (2012). Heritage protection and tourism development priorities in Hangzhou, China: A political economy and governance perspective. Tourism Management, 33 (4), 988-998.
Yu, C. S. (2002). A GP- AHP method for solving group decision-making fuzzy AHP problems. Computers & Operations Research, 29, 1969-2001.
Zangiabadi, A., mohamadi, J., & Zirakbash, D. (2006). Isfahan Domestic Tourism Analysis. Journal of Geography and Development, 4 (8),131-156. (In Persian)
_||_Abdolahi, H., Matinkhah, H., Bashari, H., & Hosseini, S. M. (2012). Determining Tourism Priorities in Gavkhuni Region Using AHP Process. Journal of Natural Environment, Iranian Journal of Natural Resources, 65 (1), 95-110 (In Persian)
Alinejad Tayebi, K. (2010). An Analysis of the Physical-Physical Development Process of Firouzabad City. Isfahan: University of Isfahan, Master of Geography. (In Persian)
Anestis Fotiadis & Chris Vassiliadis (2010). RURAL TOURISM SERVICE QUALITY IN GREECE. e-Review of Tourism Research (eRTR), 8 (4),67-84 (In Persian)
Barbu, I. (2013). The tourist attractiones - factores of Rurtourism development in the region CRISANA ? Annals of the Constantin Brâncuşi. University of Târgu Jiu, Economy Series, 2 (6), 253-259
Beynon, M. (2005). Understanding local ignorance and non-specifity within the DS/AHP method of multicriteria decision making. European Journal of Operational Research, 163, 403-417.
Chulmin, J. (2007). Design of intelligent Geographic Information System for Multi-criteria Site Analysis. URISA journal, 3 (103),5-18.
Deng, H. (1999). Multicriteria analysis with fuzzy pairwise comparison, International journal of Approximate Reasoning 21, 215-231. Development, Tourism Management, 23, 521-530
Dondo, C., Bhunu, S. T., & Rivertt, U. (2009). GIS in tourism-A Zimbabwean perspective, The international Archives of Photogerammetery. Remote sensing and spatial information sciences, 13 (25).197-200.
Ebrahimzadeh, I., & Aghassizadeh, A. (2009). Analysis of Factors Affecting Tourism Development in Chabahar Coastal Area Using Strategic Model (SWOT). Journal of Urban and Regional Studies and Research, 1 (1), 107-128. (In Persian)
Efenel, D. (2006). Introduction of Ecotourism. Mazandaran University, 123.
Figueira, J., Greco, S., & Ehrgott, M., (2005). Multiple Criteria Decision analysis: State of the Art Surveys, New York. URISA journal, 34 (547), 27-59.
Fuller, R., & Carlsson, C. (2006). Fuzzy multiple criteria decision making: Recent developments, Fuzzy sets and systems. URISA journal, 78, 139-140.
Guilan Province Office of Cultural Heritage, Handicrafts and Tourism. (2010). Investment in Guilan Province. (In Persian)
Hansen, H. (2005). Analytic Hierarchy Process: An overview of applications. Operational Research, 11 (4), 447-462.
Heshmati, A., & Mansuri, H. (2009). The role of Urban Management in the Development of Sustainable Tourism, Second National Conference on Geographical Sciences, Payame Noor University, West Azarbaijan, Urmia Center. Coi 431 (In Persian)
Holgen, P., Mattsson, L., & Li, C.Z. (2000). Recreation values of boreal forest stand types and landscapes resulting from different silvicultural systems: An economic analysis, Environmental Management, 60 (2), 173-180.
Kazemi, M. (2008). Zahedani Citizens Perception Analysis in Chabahar Tourism Development. Journal of Geography and Development, 6 (12), 81-99. (In Persian)
Kiker, G., Bridges, T., Varghese, A., Seager, T., & Linkov, I. (2005). Application of Multicriteria Decision Analysis in Environmetal Decision Making. Integrated Environmetal Assessment and management, 1, 95- 109.
Ko, D.W., & Stewarat, W.F. (2002). A Structural equation model of Residents Attittudes for Tourism. Tourism Management, 5 (23), 521-530.
Kuo, M., Liang, G., & Huang, W. )2006.( Extension of the multicriteria analysis with pairwise comparison under a fuzzy environment. International journal of Approximate Reasoning, 43, 285-268.
Madhushi, M., & Nasserpur, N. (2003). Evaluation of Barriers to Tourism Development in Lorestan Province. Journal of Business Research, 28, 25-58. (In Persian)
Maghsud, H. (2010). Optimal Allocation of Company Capital. Stock Exchange Economic Journal, 10 (91), 40-49. (In Persian)
Malchofsky, Y. (2006). GIS and Multi-criteria Decision Analysis. (Translated by Akbar Parhizkar and Ata Ghaffari-Gilandeh), Tehran: Khome Publications, First Edition.
National Geosciences Database of Iran. (2006). Guilan Atlas of Geotourism. Department of Geology. (In Persian)
Rezaei, B. (2014). Sustainable Development Strategies for Coastal Tourism, Case Study: Babolsar, First National Conference on Tourism Management, Nature Tourism and Geography. Coi: CTHG01_060- in Hamedan city.
Shakeri, A., & Salimi, F. (2006). Factors Affecting Investment Attraction in Chabahar Free Zone and Prioritizing It Using AHP Mathematical Technique. Economic Research Journal, 20, 95-129 (In Persian)
Taleai, M., Mansourian, A., & Sharifi, A. )2009(. Surveying general prospects and challenges of GIS implementation in developing countries: a SWOT- AHP approach. Springer, 11, 291-310.
Taghvaei, M., & Ghafari, S. (2010). Spatial Planning in Tourism Industry Development (Case Study: Chaharmahal va Bakhtiari Province, Basaft). Geographical Research Quarterly, 96, 80-99. (In Persian)
Yi, Wong. (2012). Heritage protection and tourism development priorities in Hangzhou, China: A political economy and governance perspective. Tourism Management, 33 (4), 988-998.
Yu, C. S. (2002). A GP- AHP method for solving group decision-making fuzzy AHP problems. Computers & Operations Research, 29, 1969-2001.
Zangiabadi, A., mohamadi, J., & Zirakbash, D. (2006). Isfahan Domestic Tourism Analysis. Journal of Geography and Development, 4 (8),131-156. (In Persian)