تاثیر اطلاع‌رسانی از طریق شبکه‌های اجتماعی بر رعایت توصیه‌های پیشگیری از کووید 19 به‌واسطه آگاهی عمومی و تغییر رفتار
محورهای موضوعی : -کتابداری و اطلاع‌رسانی پزشکی
1 - استادیار، گروه جامعه‌شناسی، دانشگاه پیام نور، تهران، ایران
کلید واژه: شبکه‌های اجتماعی, آگاهی عمومی, رعایت توصیه‌های پیشگیری, تغییرات رفتاری,
چکیده مقاله :
مقدمه: بیماری کرونا ویروس جهان را با چالش بزرگی مواجه و کشورها با توجه به ظرفیت خود نسبت به آن واکنش نشان داده است. در این بحران رسانه‌های اجتماعی به عنوان یک نهاد اجتماعی نقشی حیاتی در ارائه دانش درباره ویروس کرونا ایفا کرده‌اند که بدلیل تفاوت‌های فرهنگی کشورها، میزان کمک این رسانه‌ها در طول بحران انتقال بیماری ناشناخته است. این پژوهش با هدف بررسی تأثیر رسانه‌های اجتماعی بر رعایت توصیه‌های پیشگیری از کووید 19 به واسطه آگاهی عمومی و تغییر رفتار در جامعه ایران انجام گرفته است.روش پژوهش: این پژوهش به صورت توصیفی و با طرح همبستگی با رویکرد کواریانس‌محور در جامعه کاربران شبکه‌های اجتماعی با گردآوری شواهد از طریق پرسشنامه پاسخ‌بسته و نمونه‌گیری تصادفی به صورت منظم و علمی انجام و با روش آماری تجزیه و تحلیل شده است.یافته‌ها: طبق نتایج بخش توصیفی، ارزیابی از موارد اندازه‌گیری شده در سطح بالا قرار دارد و طبق نتایج استنباطی با بکارگیری تحلیل عاملی اکتشافی و مدل‌یابی معادلات ساختاری، ضمن تایید اعتبارسنجی مطالعه، نقش استفاده از شبکه‌های اجتماعی در امنیت بهداشت عمومی به واسطه آگاهی عمومی و تغییر رفتار در دوران همه‌گیری کرونا به صورت معنادار پشتیبانی شده است.نتیجه‌گیری: با استناد به شواهد و نتایج تجزیه و تحلیل داده‌ها، می‌توان از استراتژی‌های شبکه‌های اجتماعی برای آموزش عمومی و افزایش دانش و آگاهی کاربران، ایجاد تغییرات رفتاری کاربران و افزایش رعایت توصیه‌های پیشگیری از کووید 19 توسط کاربران و در نهایت بهبود ایمنی عمومی استفاده کرد.
Introduction: Corona virus disease has faced the world with a big challenge and countries have reacted to it according to their capacity. In this crisis, social media as a social institution have played a vital role in providing knowledge about the corona virus, which due to the cultural differences of countries, the extent of the help of these media during the disease transmission crisis is unknown. This research was conducted with the aim of investigating the effect of social media on compliance with the recommendations for the prevention of Covid-19 through public awareness and behavior change in Iranian society.Methods: This research was conducted descriptively and with a correlation design with a covariance-oriented approach in the community of social network users by collecting evidence through a closed-answer questionnaire and random sampling in a systematic and scientific manner and analyzed by statistical methods.Results: According to the results of the descriptive part, the evaluation of the measured items is at a high level, and according to the inferential results, by using exploratory factor analysis and structural equation modeling, while confirming the validity of the study, the role of using social networks in public health security through public awareness and Behavioral change during the Corona epidemic has been significantly supported.Conclusion: Based on the evidence and results of data analysis, social media strategies can be used for public education and increasing users' knowledge and awareness, creating behavioral changes for users and increasing users' compliance with the recommendations for preventing Covid-19 and finally improving public safety.
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2- Mazumder A, Kalanidhi KB, Sarkar S, Ranjan P, Sahu A, Kaur T, et al. Psycho-social and behavioural impact of COVID 19 on young adults: qualitative research comprising focused group discussion and in-depth interviews. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 2021; 15(1): 12-309.
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7- Dickie R, Rasmussen S, Cain R, Williams L, MacKay W. The effects of perceived social norms on handwashing behaviour in students. Psychology, health & medicine, 2018; 23(2): 9-154.
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13- Sekizler ET, Karahasan B, Dağ GS. Determining the Purposes of Social Network Use of Students of Health Sciences, Their Opinions on the Use of Social Networks in Education, and Integrating Social Networks into Their Education, 2021; 1(2): 68-77.
14- D'souza F, Shah S, Oki O, Scrivens L, Guckian J. Social media: medical education's double-edged sword. Future Healthcare Journal, 2021; 8(2): e307.
15- Hendry NA, Hartung C, Welch R. Health education, social media, and tensions of authenticity in the ‘influencer pedagogy’of health influencer Ashy Bines. Learning, Media and Technology; 2021: 1-13.
16- Chouhan V, Vasita M, Goswami S. The impact and role of social media for consciousness of COVID-19 pandemic. December, 2021; 12(6).
17- Hagger MS, Hamilton K. Social cognition theories and behavior change in COVID-19: A conceptual review. Behaviour Research and Therapy; 2022: 104095.
18- Rabin C, Dutra S. Predicting engagement in behaviors to reduce the spread of COVID-19: the roles of the health belief model and political party affiliation. Psychology, Health & Medicine, 2022; 27(2): 88-379.
19- Laranjo L, Arguel A, Neves AL, Gallagher AM, Kaplan R, Mortimer N, et al. The influence of social networking sites on health behavior change: a systematic review and meta-analysis. Journal of the American Medical Informatics Association, 2015; 22(1): 56-243.
20- Al-Dmour H, Salman A, Abuhashesh M, Al-Dmour R. Influence of social media platforms on public health protection against the COVID-19 pandemic via the mediating effects of public health awareness and behavioral changes: integrated model. Journal of medical Internet research, 2020; 22(8): e19996.
21- Abuhashesh MY, Al-Dmour H, Masa’deh Re, Salman A, Al-Dmour R, Boguszewicz-Kreft M, et al., editors. The Role of Social Media in Raising Public Health Awareness during the Pandemic COVID-19: An International Comparative Study. Informatics; 2021: MDPI.
22- Yang J, Liao Y, Hua Q, Lv H. A Survey of Awareness of COVID-19 Knowledge, Willingness and Influencing Factors of COVID-19 Vaccination. Vaccines, 2022; 10(4): 524.
23- Yesuf M, Abdu M. Knowledge, attitude, prevention practice, and associated factors toward COVID-19 among preparatory school students in Southwest Ethiopia, 2021. Plos one, 2022; 17(1): e0262907.
24- Vatovec C, Hanley J. Survey of awareness, attitudes, and compliance with COVID-19 measures among Vermont residents. Plos one, 2022; 17(3): e0265014.
25- Elgendy MO, Abdelrahim ME. Public awareness about coronavirus vaccine, vaccine acceptance, and hesitancy. Journal of medical virology, 2021; 93(12): 43-6535.
26- Almaghrabi MK. Public awareness, attitudes, and adherence to COVID-19 quarantine and isolation in Saudi Arabia. International Journal of General Medicine, 2021; 14: 4395.
27- Pagoto S, Waring ME, Xu R. A call for a public health agenda for social media research. Journal of Medical Internet Research, 2019; 21(12): e16661.
28- Razak AA, Mansor NA, Razak RA, Nawi NMM, Yusoff AM, Din N. Changing awareness about health behavior: A study among young instagram users. Journal of Behavioral Science; 2020.
29- Alam BF, Almojaibel AA, Ansari KA, Haroon M, Noreen S, Tauqir S, et al. General public awareness, knowledge and attitude toward COVID-19 infection and prevention: A cross-sectional study from Pakistan. F1000Research, 2021; 10(946): 946.
30- Kaushik M, Agarwal D, Gupta AK. Cross-sectional study on the role of public awareness in preventing the spread of COVID-19 outbreak in India. Postgraduate Medical Journal, 2021; 97(1154): 777-81.
31- Morton K, Ainsworth B, Miller S, Rice C, Bostock J, Denison-Day J, et al. Adapting behavioral interventions for a changing public health context: a worked example of implementing a digital intervention during a global pandemic using rapid optimisation methods. Frontiers in public health, 2021; 9: 668197.
32- Lee J-K, Bullen C, Ben Amor Y, Bush SR, Colombo F, Gaviria A, et al. Institutional and behaviour-change interventions to support COVID-19 public health measures: a review by the Lancet Commission Task Force on public health measures to suppress the pandemic. International health, 2021; 13(5): 399-409.
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1- Lupton D. Special section on ‘Sociology and the Coronavirus (COVID-19) Pandemic’. Taylor & Francis; 2020: 2- 111.
2- Mazumder A, Kalanidhi KB, Sarkar S, Ranjan P, Sahu A, Kaur T, et al. Psycho-social and behavioural impact of COVID 19 on young adults: qualitative research comprising focused group discussion and in-depth interviews. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 2021; 15(1): 12-309.
3- Nicola M, Alsafi Z, Sohrabi C, Kerwan A, Al-Jabir A, Iosifidis C, et al. The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International journal of surgery, 2020; 78: 93-185.
4- Kumari A, Ranjan P, Chopra S, Kaur D, Kaur T, Upadhyay AD, et al. Knowledge, barriers and facilitators regarding COVID-19 vaccine and vaccination programme among the general population: a cross-sectional survey from one thousand two hundred and forty-nine participants. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 2021; 15(3): 92-987.
5- Sheikholeslami Kandelousi N, Nafari N, Kouhestani S. The Role of Individual Responsibility towards Health in Prioritizing the Provision of Health Services by Health Policy Makers in Iran. Journal of healthcare management, 2022; 13(2): 19-27. [In Persian]
6- Laverack G. The challenge of behaviour change and health promotion. Challenges, 2017; 8(2): 25.
7- Dickie R, Rasmussen S, Cain R, Williams L, MacKay W. The effects of perceived social norms on handwashing behaviour in students. Psychology, health & medicine, 2018; 23(2): 9-154.
8- Kim DA, Hwong AR, Stafford D, Hughes DA, O'Malley AJ, Fowler JH, et al. Social network targeting to maximise population behaviour change: a cluster randomised controlled trial. The Lancet, 2015; 386(9989): 53-145.
9- Sparkman G, Walton GM. Dynamic norms promote sustainable behavior, even if it is counternormative. Psychological science, 2017; 28(11): 74-1663.
10- Appel M, Marker C, Gnambs T. Are social media ruining our lives? A review of meta-analytic evidence. Review of General Psychology, 2020; 24(1): 60-74.
11- Lunn P, Belton C, Lavin C, McGowan F, Timmons S, Robertson D. Using behavioural science to help fight the coronavirus. ESRI working paper No. 656 March; 2020.
12- Giustini DM, Ali SM, Fraser M, Boulos MNK. Effective uses of social media in public health and medicine: a systematic review of systematic reviews. Online journal of public health informatics, 2018; 10(2).
13- Sekizler ET, Karahasan B, Dağ GS. Determining the Purposes of Social Network Use of Students of Health Sciences, Their Opinions on the Use of Social Networks in Education, and Integrating Social Networks into Their Education, 2021; 1(2): 68-77.
14- D'souza F, Shah S, Oki O, Scrivens L, Guckian J. Social media: medical education's double-edged sword. Future Healthcare Journal, 2021; 8(2): e307.
15- Hendry NA, Hartung C, Welch R. Health education, social media, and tensions of authenticity in the ‘influencer pedagogy’of health influencer Ashy Bines. Learning, Media and Technology; 2021: 1-13.
16- Chouhan V, Vasita M, Goswami S. The impact and role of social media for consciousness of COVID-19 pandemic. December, 2021; 12(6).
17- Hagger MS, Hamilton K. Social cognition theories and behavior change in COVID-19: A conceptual review. Behaviour Research and Therapy; 2022: 104095.
18- Rabin C, Dutra S. Predicting engagement in behaviors to reduce the spread of COVID-19: the roles of the health belief model and political party affiliation. Psychology, Health & Medicine, 2022; 27(2): 88-379.
19- Laranjo L, Arguel A, Neves AL, Gallagher AM, Kaplan R, Mortimer N, et al. The influence of social networking sites on health behavior change: a systematic review and meta-analysis. Journal of the American Medical Informatics Association, 2015; 22(1): 56-243.
20- Al-Dmour H, Salman A, Abuhashesh M, Al-Dmour R. Influence of social media platforms on public health protection against the COVID-19 pandemic via the mediating effects of public health awareness and behavioral changes: integrated model. Journal of medical Internet research, 2020; 22(8): e19996.
21- Abuhashesh MY, Al-Dmour H, Masa’deh Re, Salman A, Al-Dmour R, Boguszewicz-Kreft M, et al., editors. The Role of Social Media in Raising Public Health Awareness during the Pandemic COVID-19: An International Comparative Study. Informatics; 2021: MDPI.
22- Yang J, Liao Y, Hua Q, Lv H. A Survey of Awareness of COVID-19 Knowledge, Willingness and Influencing Factors of COVID-19 Vaccination. Vaccines, 2022; 10(4): 524.
23- Yesuf M, Abdu M. Knowledge, attitude, prevention practice, and associated factors toward COVID-19 among preparatory school students in Southwest Ethiopia, 2021. Plos one, 2022; 17(1): e0262907.
24- Vatovec C, Hanley J. Survey of awareness, attitudes, and compliance with COVID-19 measures among Vermont residents. Plos one, 2022; 17(3): e0265014.
25- Elgendy MO, Abdelrahim ME. Public awareness about coronavirus vaccine, vaccine acceptance, and hesitancy. Journal of medical virology, 2021; 93(12): 43-6535.
26- Almaghrabi MK. Public awareness, attitudes, and adherence to COVID-19 quarantine and isolation in Saudi Arabia. International Journal of General Medicine, 2021; 14: 4395.
27- Pagoto S, Waring ME, Xu R. A call for a public health agenda for social media research. Journal of Medical Internet Research, 2019; 21(12): e16661.
28- Razak AA, Mansor NA, Razak RA, Nawi NMM, Yusoff AM, Din N. Changing awareness about health behavior: A study among young instagram users. Journal of Behavioral Science; 2020.
29- Alam BF, Almojaibel AA, Ansari KA, Haroon M, Noreen S, Tauqir S, et al. General public awareness, knowledge and attitude toward COVID-19 infection and prevention: A cross-sectional study from Pakistan. F1000Research, 2021; 10(946): 946.
30- Kaushik M, Agarwal D, Gupta AK. Cross-sectional study on the role of public awareness in preventing the spread of COVID-19 outbreak in India. Postgraduate Medical Journal, 2021; 97(1154): 777-81.
31- Morton K, Ainsworth B, Miller S, Rice C, Bostock J, Denison-Day J, et al. Adapting behavioral interventions for a changing public health context: a worked example of implementing a digital intervention during a global pandemic using rapid optimisation methods. Frontiers in public health, 2021; 9: 668197.
32- Lee J-K, Bullen C, Ben Amor Y, Bush SR, Colombo F, Gaviria A, et al. Institutional and behaviour-change interventions to support COVID-19 public health measures: a review by the Lancet Commission Task Force on public health measures to suppress the pandemic. International health, 2021; 13(5): 399-409.