ساخت و اعتبارسنجی ابزار سنجش ارزش مشارکت حاصل از تجربه گردشگران

محورهای موضوعی : مربوط به گردشگری

صغری تقی پور ¹ (دانشجوی دکتری مدیریت بازرگانی، گروه مدیریت، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.)
صمد عالی ² (دانشیار گروه مدیریت، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.)
علیرضا بافنده زنده ³ (دانشیار گروه مدیریت، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.)
حکیمه نیکی ⁴ (استادیار گروه مدیریت، واحد هادی شهر، دانشگاه آزاد اسلامی، هادی شهر، ایران.)

تاریخ دریافت : 1401/04/13 تاریخ پذیرش : 1401/05/01 تاریخ انتشار : 1401/06/01

کلید واژه: صنعت گردشگری, ابزار سنجش, ارزش مشارکت, تجربه گردشگر,

چکیده مقاله :

در این پژوهش، محقق با استفاده از روش ترکیبی، درصدد ساخت و اعتباریابی ابزار سنجش ارزش مشارکت گردشگران می‌باشد. در مرحله اول با استفاده از روش فراترکیب، تحقیقات انجام شده پیرامون موضوع طی سالهای 2000 تا سال 2020 مورد مطالعه قرار گرفته و ارزشهای حاصل از مشارکت گردشگران شناسایی شده است. در مرحله دوم بر اساس مطالعه ادبیات تحقیق، پرسشنامه‌ای تهیه و در اختیار تعدادی از اساتید دانشگاه و محققان بازاریابی و گردشگری قرار گرفته و پس از اعمال نظرات و اصلاحات لازم، در بین 440 نفر از گردشگرانی که در 5 سال گذشته به یکی از کشورهای مالزی، امارات، آذربایجان و ترکیه سفر کرده بودند توزیع گشت. در ادامه اعتبار سنجی مدل با استفاده از نرم‌افزار SPSS24 انجام گرفت. نتایج تحلیل عاملی تأییدی برازش الگوی 5 عاملی را تأیید نمود. بر اساس نتایج به‌دست آمده پرسشنامه این تحقیق می‌تواند به عنوان ابزار مناسبی برای سنجش ارزش مشارکت گردشگران مورد استفاده قرار گیرد. استفاده از روش ترکیبی برای شناسایی پیامدهای حاصل از مشارکت گردشگران و همچنین معرفی ابزاری برای سنجش ارزش مشارکت گردشگران از نوآوریهای این تحقیق بوده است.

چکیده انگلیسی:

This study, using the combined method, aims to build and validate a tool for measuring the value of tourists' participation. In the first stage, using the meta-combination method, the researcher focused on the subject during the years 2000 to 2020 and the values ​​resulting from the participation of tourists were identified. In the second stage, based on the literature, a questionnaire was prepared and given to several university professors and marketing and tourism researchers, and after applying the necessary comments and corrections, the questionnaire was distributed among 440 tourists who had visited one of the countries of Malaysia, UAE, Azerbaijan, and Turkey during the last 5 years. Next, the validation of the model was done using the SPSS24 software. The results of confirmatory factor analysis confirmed the fitness of the 5-factor model. Based on the obtained results the questionnaire of this research can be used as a suitable tool to measure the value of tourists' participation. Using the mixed method to identify the effects of tourists' participation and also introducing a tool to measure the value of tourists' participation was one of the innovations of this research.

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