Analysis and investigate the component affecting the improvement of apple marketing in West Azerbaijan province

Subject Areas : Agriculture Marketing and Commercialization

Kaziveh Chalabi ¹ , soleiman rasouliazar ² , Loghman Rashiedpour ³

1 - Department of Agricultural Management, Mahabad Branch, Islamic Azad University, Mahabad, Iran
2 - Department of Agricultural Management, Mahabad Branch, Islamic Azad University, Mahabad, Iran
3 - Department of Agricultural Management, Mahabad Branch, Islamic Azad University, Mahabad, Iran

Received: 2021-09-06 Accepted : 2022-05-20 Published : 2022-06-01

Keywords: Marketing, apple, Component, Improvement, influential,

Abstract :

The aim of this study was to analyze and investigate the influential components (economic, social and cultural, educational, promotional, infrastructure) of apple marketing improvement in West Azerbaijan province by Pearson correlation coefficient and multiple regression of Intermodel. The results of the Pearson correlation coefficient showed that there is a positive and significant relationship between the factors affecting this research (economic, educational, promotional, infrastructure, and cultural and social components) and the variable of improving apple's marketing status. Also, considering the calculated beta values in the inter-model multiple regression, the results showed that among the factors affecting the improvement of apple marketing, economic, educational, and promotional components had the highest contribution and role in explaining the mentioned dependent variable.

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