ارائه مدل کارآفرینی ورزشی با رویکرد سرمایه اجتماعی براساس نظریه داده بنیاد
محورهای موضوعی : مطالعات مدیریت ورزشی
پریسا نیازی
1
(
گروه مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان(خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.
)
فریبا رافعی دهکردی
2
(
گروه مدیریت ورزشی، دانشکده علوم ورزشی، واحد اصفهان(خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.
)
کلید واژه: نظریه داده بنیاد, کارآفرینی, سرمایه اجتماعی, صنعت ورزش,
چکیده مقاله :
هدف: کارآفرینی در اقتصاد رقابتی و مبتنی بر بازار امروزه دارای نقش کلیدی است. هدف از پژوهش حاضر ارائه مدل کارآفرینی ورزشی با رویکرد سرمایه اجتماعی بر اساس نظریه داده بنیاد بود.روش شناسی: روش تحقیق در این پژوهش کیفی بود که با استفاده از راهبرد نظریه داده بنیاد استراوس و کربین، نظرات مصاحبه شوندگان درباره مؤلفه‌های کارآفرینی ورزشی با رویکرد سرمایه اجتماعی تحلیل شد. شرکت کنندگان در پژوهش حاضر، متخصصان و صاحبنظران مدیریت ورزشی، جامعه شناسی و کارآفرینی بودند. نمونه گیری پژوهش، بر اساس روش نظری بود؛ نمونه گیری تا رسیدن مقوله ها به اشباع نظری ادامه یافت. ابزار پژوهش حاضر، مصاحبه های عمیق و اکتشافی بود. اعتبار یافته ها با روش های تطبیق توسط اعضا، بررسی همکار و مصاحبه های آزمایشی تعیین شد. جهت تجزیه و تحلیل داده ها از کدگذاری باز، محوری و گزینشی استفاده گردید.یافته ها: پس از اتمام مصاحبه ها فرایند کدگذاری باز، محوری و انتخابی در قالب ابعاد 6 گانه مدل پارادایمی شامل: موجبات علی مانند نهادینه کردن فرهنگ کارآفرینی، مقوله های مرکزی مانند ایجاد فرهنگ مشارکت، راهبردها مانند ایجاد اصلاح در ساختار سازمان ها، ویژگی های زمینه ای مانند شفاف بودن قوانین، شرایط مداخله گر مانند ویژگی های شخصیتی، و پیامدها مانند کاهش نرخ بیکاری، شناسایی شدند.نتیجه گیری: بر اساس مدل پارادایمی به دست آمده از پژوهش می توان اذعان نمود کارآفرینان برای موفقیت بیشتر باید راهکارهایی برای ایجاد و توسعه سرمایه اجتماعی در کسب و کار خود به کار ببرند. واژگان کلیدی: سرمایه اجتماعی، صنعت ورزش، کارآفرینی، نظریه داده بنیاد
Objective: Entrepreneurship plays a key role in today's competitive, market-based economy. In other words, in a dynamic economy, ideas, products and services are always changing, and in the meantime, it is the entrepreneur who brings a model for coping and adapting to new conditions. One of the ways to deal with the current changing conditions is the existence of social capital in the entrepreneurial business. The purpose of this study was to present a sports entrepreneurship model with a social capital approach based on data foundation theory.Methodology: The research method in this study was qualitative that using the data theory strategy of Strauss and Carbin Foundation, the views of the interviewees about the components of sports entrepreneurship were analyzed with a social capital approach. Participants in the present study were specialists and experts in sports management, sociology and entrepreneurship. Research sampling was based on theoretical method; Sampling continued until the categories reached theoretical saturation. The number of samples was not determined before the research was conducted and the sampling process continued until some information saturation was obtained; This means that no new information is extracted from the data during the interview. Theoretical saturation was obtained after interviewing 18 people. The tools of the present study were in-depth and exploratory interviews. The validity of the findings was determined by matching methods by members, peer review and pilot interviews. Open, axial and selective coding were used to analyze the data.Results: After the interviews, the open, pivotal and selective coding process in the form of 6 dimensions of the paradigm model includes: causal causes such as institutionalizing the culture of entrepreneurship, institutionalizing the culture of teamwork, dynamizing the community economy, central categories such as creating a culture of participation. Creating entrepreneurial thinking in managers, supporting innovative projects and increasing the trust of strategies such as reforming the structure of organizations, entrepreneurship education, equitable distribution of wealth and power. Such as personality traits, social class of individuals, non-competitive environment and consequences such as reducing unemployment, increasing social welfare and improving quality of life were identified.Conclusion: Social capital has a dynamic and self-evolutionary character. Thus, with the help of social capital, entrepreneurs are able to facilitate social relations in business and thus take steps to maintain and strengthen social cohesion and solidarity, and ultimately the development of their business. Based on the paradigm model obtained from the research, it can be acknowledged that entrepreneurs must use strategies to create and develop social capital in their business to be more successful.Keywords: Social Capital, Sports Industry, Entrepreneurship, Foundation Data Theory
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