بکارگیری مدل برنامه ریزی چندهدفه جهت انتخاب تأمین‌کنندگان در زنجیره تأمین مبنی بر رویکرد QFD
محورهای موضوعی : مدیریت صنعتیسید مهدی ابطحی 1 , مونا فیلی 2
1 - گروه مدیریت، واحد مرودشت، دانشگاه آزاد اسلامی، مرودشت، ایران
2 - گروه مهندسی صنایع، موسسه عالی زند، شیراز، ایران
کلید واژه: برنامه¬ریزی آرمانی, زنجیره تامین, تکنیک SWARA, گسترش عملکرد کیفیت QFD.,
چکیده مقاله :
پژوهش حاضر به بررسی یک رویکرد ترکیبی نوین برای انتخاب تأمین‌کنندگان و تخصیص سفارشات با هدف بهبود عملکرد کیفیت و استفاده از روش‌های تصمیم‌گیری چندمعیاره پرداخته است. هدف اصلی این پژوهش، توسعه یک روش جامع شامل تکنیک SWARA برای ارزیابی معیارهای کیفی و برنامه‌ریزی آرمانی به همراه تحلیل حساسیت جهت انتخاب بهینه تأمین‌کنندگان است. در این پژوهش، از تکنیک QFD برای استخراج و تعیین معیارهای کیفی و از مرور ادبیات برای شناسایی معیارهای کمی استفاده شده است. سپس، تکنیک ترکیبی SWARA-QFD-GP برای ارزیابی، انتخاب و تخصیص سفارش به تأمین‌کنندگان به کار رفته است. یافته‌های پژوهش نشان داد که از میان خواسته‌های کیفی، «تحمل جنس» به عنوان مهم‌ترین معیار و «فرم و شکل دسته‌های کیسه یکسان باشد» به عنوان کم‌اهمیت‌ترین معیار شناسایی شده است. نتیجه‌گیری نشان داد که پتروشیمی بندر امام به عنوان تأمین‌کننده اصلی و اولویت‌دار انتخاب شده و سایر تأمین‌کنندگان به ترتیب پتروشیمی امیرکبیر، پتروشیمی آریا ساسول، پتروشیمی شازند اراک و پتروشیمی لرستان در رتبه‌های بعدی قرار دارند. با استفاده از برنامه‌ریزی آرمانی، مشخص شد که باید تمام تقاضاها از پتروشیمی بندر امام تأمین گردد و تحلیل حساسیت نیز تأیید کرد که این تأمین‌کننده به طور مستمر به عنوان تأمین‌کننده پایدار شناخته شده است. این پژوهش با نوآوری در ترکیب روش‌های تصمیم‌گیری و تحلیل حساسیت، به بهبود فرآیند انتخاب تأمین‌کنندگان و تخصیص سفارشات کمک کرده است.
The present study examines an innovative hybrid approach for supplier selection and order allocation aimed at improving quality performance and employing multi-criteria decision-making methods. The primary objective of this research is to develop a comprehensive method including the SWARA technique for evaluating qualitative criteria and goal programming alongside sensitivity analysis for optimal supplier selection. In this study, the QFD technique has been utilized to extract and determine qualitative criteria, and a literature review has been conducted to identify quantitative criteria. Subsequently, the combined SWARA-QFD-GP technique has been employed for evaluating, selecting, and allocating orders to suppliers. The findings of the study indicate that among the qualitative requirements, "material tolerance" has been identified as the most important criterion, and "consistency in bag handle shape" as the least important criterion. The conclusion revealed that Bandar Imam Petrochemical was selected as the primary and prioritized supplier, with other suppliers ranked as Amir Kabir Petrochemical, Arya Sasol Petrochemical, Shazand Arak Petrochemical, and Lorestan Petrochemical, respectively. By utilizing goal programming, it was determined that all demands should be fulfilled by Bandar Imam Petrochemical, and sensitivity analysis confirmed that this supplier is consistently recognized as a sustainable supplier. This research contributes to enhancing the supplier selection and order allocation process through innovation in combining decision-making methods and sensitivity analysis.
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