توسعه استراتژیک و ایجاد نوآوری در کسب‌وکار با تکیه بر هوش مصنوعی و فناوری بلاکچین
محورهای موضوعی : فناوری اطلاعات
1 - کارشناس ارشد مدیریت فناوری اطلاعات-کسب و کار الکترونیک-دانشگاه آزاد اسلامی-واحد تهران شمال
کلید واژه: بلاکچین, فناوری های پیشرفته, نوآوری, هوش مصنوعی,
چکیده مقاله :
در عصری که تحولات کسب‌وکار با سرعت بی‌سابقه‌ای در حال وقوع است، فناوری‌های پیشرفته مانند هوش مصنوعی (AI)، امکانات تازه‌ای را برای ارتقاء عملکرد تجاری فراهم می‌آورند. این پیشرفت‌ها، تعاملات شرکتی با مشتریان و کارمندان را از طریق خدمات مبتنی بر فناوری اطلاعات تحول می‌بخشند. با گسترش استفاده از AI، کسب‌وکارها باید بر استراتژی‌های فعلی خود بازنگری کرده و به طور فعال به دنبال کشف فرصت‌های جدید بازاری باشند. با افزایش توجه به تحقیقات در زمینه نوآوری‌های تجاری، بلاکچین به عنوان یک راهکار برای تضمین امنیت داده‌ها مطرح شده است. در این مقاله، مدل نوآوری کسب‌وکار مبتنی بر AI و بلاکچین (BI-AIBT) به منظور تقویت فرآیندهای تجاری و تضمین تعاملات امن بین مشتریان متنوع معرفی شده است. این مدل با استفاده از داده‌های تجربی کیفی از شرکت‌کنندگان در دو حوزه کسب‌وکار مورد بررسی قرار گرفته است. BI-AIBT با تحلیل تأثیر استفاده از فناوری اطلاعات بر ایجاد ارزش، پیشنهادات و جذب کسب‌وکار مورد سنجش قرار گرفته و نشان داده است که بلاکچین می‌تواند در تقویت تعاملات بین ظرفیت‌های سازمانی و مهارت‌های کارکنان مؤثر باشد. نتایج آزمایشی این مدل نشان می‌دهد که تحول ناشی از فناوری اطلاعات به عنوان یک عنصر مهم در تقویت استراتژی‌های نوآوری کسب‌وکار شناخته شده و مدل BI-AIBT نسبت‌های پیش‌بینی تقاضا (97.1%)، کیفیت محصول (98.3%)، توسعه کسب‌وکار (98.9%)، تحلیل رفتار مشتری (96.3%)، و رضایت مشتری (97.2%) را تقویت می‌کند
In an era where business transformations are occurring at an unprecedented pace, advanced technologies such as Artificial Intelligence (AI) are providing new capabilities to enhance commercial performance. These advancements are revolutionizing corporate interactions with customers and employees through information technology-based services. With the expanding use of AI, businesses must re-evaluate their current strategies and actively seek to discover new market opportunities. With increased focus on research in the field of commercial innovations, blockchain has been proposed as a solution for ensuring data security. This article introduces the AI and Blockchain-based Business Innovation Model (BI-AIBT) to strengthen business processes and ensure secure interactions among diverse customers. The model has been examined using qualitative empirical data from participants in two business sectors. BI-AIBT, by analyzing the impact of information technology usage on value creation, proposals, and business attraction, has demonstrated that blockchain can be effective in enhancing interactions between organizational capacities and employee skills. Experimental results of this model indicate that the transformation brought about by information technology is recognized as a significant element in bolstering business innovation strategies, and the BI-AIBT model enhances ratios of demand forecasting (97.1%), product quality (98.3%), business development (98.9%), customer behavior analysis (96.3%), and customer satisfaction (97.2%).
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