A hybrid BSC-DEMATEL- FIS approach for performance measurement in Food Industry
محورهای موضوعی : Strategic Management
شبنم جلالت
1
,
مهدی فدایی
2
,
مهدی همایونفر
3
1 - Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran.
2 - Department of Management, Rasht Branch, Islamic Azad University, Rasht, Iran
3 - Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran
کلید واژه: Performance Evaluation, Balanced scorecard (BSC), DEMATEL, fuzzy inference system (FIS), Food Industry,
چکیده مقاله :
Organizational performance is a complex issue given that performance is a multifaceted phenomenon whose components may have distinct managerial priorities and may even be mutually inconsistent. Recently, the balanced scorecard approach (BSC), as an effective multi-criteria evaluation concept received much attention in organizational performance measurement. Although the BSC conceptual framework has been widely accepted in the business community, the proper method of implementing the framework remains an issue. Hence, this study has developed a hybrid expert system composition of BSC, Decision Making Trial and Evaluation Laboratory (DEMATEL) and fuzzy inference system (FIS) to evaluate the food producing companies. To this aim, this paper applied a graph theory based technique (DEMATEL) to determine critical criteria of BSC’s perspectives. The results show that “Profit”, “Customer satisfaction”, “Customer communication”, “Innovation management” and “Organizational asset management”, are of more importance in performance evaluation. In the next step, these criteria shape a fuzzy rule based inference system with linguistic variables and the membership functions are adjusted by experts. The results of proposed approach in food industry of Guilan province, Iran, show its applicability for evaluating the food companies.
عملکرد سازمانی یک مسئله پیچیده است با توجه به اینکه عملکرد پدیده چند وجهی است اجزاء آن ممکن است اولویت های مدیریتی متمایز داشته و حتی ممکن است متقابلا ناسازگار باشند. به تازگی، رویکرد متوازن (BSC) به عنوان مفهوم ارزیابی موثر چند معیاری در سنجش عملکرد سازمانی توجه زیادی دریافت کرده است. اگر چه چارچوب مفهومی BSC به طور گسترده ای در جامعه کسب و کار پذیرفته شده است، موضوع روش مناسب اجرای چارچوب باقی می ماند. از این رو، این مقاله سیستم ترکیبی خبره BSC ،تصمیم گیری آزمایشی و ارزیابی آزمایشگاهی (DEMATEL) و سیستم استنتاج فازی (FIS) را برای ارزیابی شرکت های تولید مواد غذایی توسعه داده است. برای این هدف این مقاله نظریه گراف بر اساس روش (DEMATEL) برای تعیین معیار انتقادی از دیدگاه BSC را اعمال کرد. نتایج نشان می دهد که "سود"، "رضایت مشتری"، "ارتباطات مشتری""نوآوری"، مدیریت" و "سازمان به عنوان مجموعه مدیریت" بیشترین اهمیت را در ارزیابی عملکرد دارد. در مرحله بعد این معیار به شکل قانون فازی براساس سیستم استنتاج با متغیرهای زبانی و توابع عضویت توسط کارشناسان تنظیم می شود. نتایج حاصل از روش پیشنهادی در صنایع غذایی استان گیلان کاربرد آن در ارزیابی شرکت های مواد غذایی را نشان می دهد.
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