XML
-
-
List of Articles
-
Open Access Article
1 - Benefit segmentation in the Chain store (Case study on Adan chain stores)
seyed mohamad mirmohamadi Matan najandfard mohamad mahdi izadkhahIn recent years, marketers gradually take some distance from mass marketing to targeted marketing and this is a trend in marketing. Targeted Marketing can be performed on various bases. Targeted marketing steps are segmenting, targeting and positioning. Market segmentat MoreIn recent years, marketers gradually take some distance from mass marketing to targeted marketing and this is a trend in marketing. Targeted Marketing can be performed on various bases. Targeted marketing steps are segmenting, targeting and positioning. Market segmentation is the first step for targeted marketing and benefit segmentation is one of the methods of segmenting. This paper discusses about segmenting a large retail chain store customers based on benefit segmentation Method. Thus, after determining the expected benefits of customers with Delphi approach, using factor analysis, we identified six main factors expected benefits and then, based on these factors using cluster analysis, five clusters were identified and described. Since the process of market segmentation is done in organizations and companies, as subjective, providing a model that turns the process into a systematic and scientific process, it is innovation of this paper and could help marketing experts to develop this method in their researches and projects Manuscript profile -
Open Access Article
2 - Analysis of factors affecting the strategy implementation of knowledge-based companies establishment and provides an appropriate model
Karamollah DaneshfardThe purpose of This study was to recognize the effective factors on execution of strategy of establishing knowledge- based companies in Islamic Azad University and finally provide an model establishment of knowledge- based companies according to the strategy frame MoreThe purpose of This study was to recognize the effective factors on execution of strategy of establishing knowledge- based companies in Islamic Azad University and finally provide an model establishment of knowledge- based companies according to the strategy framework. This research is descriptive and performed in a combined qualitative and quantitative form. Ross et al 6-factor model was selected as basis of research, and Delphi technique and opinions of experts were used for localization, then the inferential method was used for controlling the final models by 6 factors and 24 approved indices. The statistical population includes faculty members of Islamic Azad University, Research & Science Branch, and after selecting 280 people as research sample, the questionnaire was randomly distributed among them. The research findings showed that six appointed factors were determined related to the strategy execution but the factor of amplifiers was the first priority, and the execution drawing the last rank. Total result of research is to present local pattern by concentration and consideration of processes mainly appeared in this pattern as amplifiers Manuscript profile -
Open Access Article
3 - Strategic Orientation Model and its Impact on Firm Performance: The Moderating Role of Environmental Turbulence (case study: food industry of Iran)
Zohreh Dehdashti Shahrokh Nader Mazloomi mohamadtaghi taghavifard Hasan BiabaniLiterature review reveals that strategic orientations have an impact on firm performance. Researchers believe that studying each orientation separately cannot present a suitable image of this relationship. The purpose of this research to study the impact of market, bran MoreLiterature review reveals that strategic orientations have an impact on firm performance. Researchers believe that studying each orientation separately cannot present a suitable image of this relationship. The purpose of this research to study the impact of market, brand and entrepreneurial orientations on firm performance by considering the moderating impact of environmental variables in food industry of Iran. Research method is descriptive of survey type. The firms that are a member of securities and exchange organization and a member of food industries association were selected and ultimately 103 executives of these companies completed the questionnaires and the data was analyzed by using structural equation modeling and Smart PLS software. The results show that the Entrepreneurial and Brand orientations have a direct impact on firm’s performance and Market orientation has indirect impacts through Entrepreneurial orientation on firm performance. Competition intensity and demand uncertainty have a positive moderating effect on Entrepreneurial orientation and firm’s performance. Demand uncertainty moderating the relationship between brand orientation and firm’s performance. Also, competition intensity and demand uncertainty did not have a moderating effect on the relationship between market orientation and firm performance Manuscript profile -
Open Access Article
4 - The impact of natural resource rents on entrepreneurship development (Case Study selected countries)
yousef mohammadzadeh farhad rahbar hadi ghahramaniEntrepreneurship is considered one of the most important management strategies both at the micro level of firms and the macro-economic level. Unhealthy Institutional structure and lace of dynamism of the private sector are the important obstacles in entrepreneurial path MoreEntrepreneurship is considered one of the most important management strategies both at the micro level of firms and the macro-economic level. Unhealthy Institutional structure and lace of dynamism of the private sector are the important obstacles in entrepreneurial path. Among existence the variety of natural resource rents have a profound impact on the institutional structure, the size of the public sector, limitations on market mechanisms and economic freedom's activists. Considering the importance of this issue, this study paid the effect of resource rents on entrepreneurship development. To do this, panel data selection of the world with dynamic panel approach and Stata software has been used. The results show that existance of resource rents have a negative impact on the development of entrepreneurial activities in countries that have been studied. So abundant natural resources has not been used in the investment and support private sector. Examine other factors affecting the development of entrepreneurship also show that domestic production per capita, ICT, openness and the corruption control index have positive impact and government size has a negative impact on the development of entrepreneurial activities. Manuscript profile -
Open Access Article
5 - Design strategic model for crisis management in the petrochemical industry
ebrahim rahimi habibolah javanmard seyedakbar nili pourtabatabaiAlways, in real mode there is the possibility of events that can Organizations and industries the casing of crisis. To avoid severe crisis and is immune against threats and disasters is essential crisis management. It seems, investigate the important factors before the MoreAlways, in real mode there is the possibility of events that can Organizations and industries the casing of crisis. To avoid severe crisis and is immune against threats and disasters is essential crisis management. It seems, investigate the important factors before the crisis, during and after the crisis, allowing to managers to make decisions and take appropriate action at each step. The main objective of this paper is to explain the indicators of crisis management in the petrochemical industry by using factor analysis. To achieve this purpose, first identify the indicators of crisis management. Then a questionnaire with 96 items was designed and by 60 managers and experts familiar with the issue of crisis management in the Shahzand petrochemical industry was completed. Data analyzed using factor analysis and using SPSS software. Factor analysis, 2 factors for the prevention and for the preparation of pre-crisis 8 factors extracted. To respond dimension during a crisis stage, 4 factors and for post-reaction dimension at a stage later the crisis 11 factor have been extracted. Manuscript profile -
Open Access Article
6 - Role of Brand Dynamics in Strategic Positioning of An International Business (Case study: A Handcraft Store Named Dasto)
Gholamreza Amini Khiabani Karim HamdiToday, brand management takes into account as an organizational strategic topic which helps organizations to create value for the customers who attend foreign market and lead to sustainable competitive advantage across the world. In this research, we investigate on four MoreToday, brand management takes into account as an organizational strategic topic which helps organizations to create value for the customers who attend foreign market and lead to sustainable competitive advantage across the world. In this research, we investigate on four brand dynamics including Brand Positioning, Brand Extension, Brand Monetary Value, and Brand Power, effecting in strategic positioning of an international business. Our target population includes foreign customers of a handcraft store named “Dasto” who were selected based on simple accidental sampling, answered to the questions. This is a descriptive and functional research. To analyze the hypothesizes, we used t test for single sample, t test for independent samples, and one way variance analysis by means of spss software. Model analytical meaningfully was analyzed throughout structural equation modeling named way analysis. The results showed all brand dynamics stated in this research except monetary value are in a positive relationship with the strategic positioning of an international business. Manuscript profile
-
The rights to this website are owned by the Raimag Press Management System.
Copyright © 2021-2024