Media Studies: 1 (1)

Open Access Article

1 - Persuasive speech action on Instagram social network in users' political participation (Case study: February 2020elections)
Mehdi Farajollahi Leila Niroomand Nader Sadeghi lavasani

Instagram, with its unlimited freedom and interactivity, has become the most important tool for political participation in Iran's elections. In this article, with the approach of persuasive verbal action of election materials and related issues in this platform, the eff More

Instagram, with its unlimited freedom and interactivity, has become the most important tool for political participation in Iran's elections. In this article, with the approach of persuasive verbal action of election materials and related issues in this platform, the effectiveness of its election participation has been evaluated. For this purpose, a qualitative method has been done by examining the Instagram contents of the 2020 elections in two principled political spectrums [Fars , Rasaei, Bahar and Yaminpour] and reformists [Ali Nejad, Zibakalam and Tajzadeh] with Atlas TI. For persuasive speech, John Searle uses five affirmative, requesting, expressive, declarative, and obligatory actions, which are the most important persuasive tools in electoral participation. In addition to not entering the election debate on Instagram, the fundamentalist spectrum has used only three actions of request, announcement and expression, and there is no commitment action that indicates a serious involvement in the election to improve the lives of voters. In the area of negative participation, reformist influencers have used four persuasive actions: expressive, declarative, affirmative, and request, which are consistent with the goals of negative participation. The first conclusion is that there is no trace of positive electoral participation [persuasive persuasive speech] in the Instagram content examined by the two political spectrums. The second result of political participation in this article is divided into two categories, negative and positive. The gray layer or passive ones whose criterion is not to vote in this work is known as negative political participation with the characteristic of conscious non-voting. Manuscript profile

Open Access Article

2 - Dichotomous paradigms in Media Discourses of JCPOA (Joint Comprehensive Plan of Action)
Pooya Nematolahi , Mohammadreza Rasouli Seyed Mahmoud Nejati Hosseini,

Based on Laclau and Mouffe's Discourse Theory, this study provides semantic systems of JCPOA-related discourse in the form of "Official / state" and "Conservative" discourse and their discursive battles, while Foregrounding / Backgrounding in field of language and media More

Based on Laclau and Mouffe's Discourse Theory, this study provides semantic systems of JCPOA-related discourse in the form of "Official / state" and "Conservative" discourse and their discursive battles, while Foregrounding / Backgrounding in field of language and media discourses through Dichotomous Paradigms. Contents of six media outlets were assessed in Persian calendar 1394 till 14th Aban1397. The field of research is divided to Micro and Macro levels. In Macro, Discourses are analyzed on base of Laclau and Moufeh's Discourse Theory. In Micro, Text Analysis is held on base of Dichotomy as Seperated semiosis system. Seven dichotomous were recognized. The articulation of both discourses in media content engross of dichotomized representation of "foregrounding self" and "backgrounding the Other". Official/State discourse takes "sanction lift" moment along with "good deal / bad deal" and also Foregrounding of "Transparency / Rent". This discourse tries to articulate its meaning system through Empty Signifiers. Conservative discourse defines Ideological discursive moments and focus its Nodal Points on Antagonistic relations in order to break its competitor's hegemonic domination of "Constructive interaction" and "Interaction / Confrontation. Both discourse employ signifier in rival's Field of Discursivity, for creating dichotomy, as well as employing floating signifiers after threat of JCPOA Manuscript profile

Open Access Article

3 - Computational Linguistics: A Descriptive Approach towards its Uses and Techniques
Zolfa Imani

Based on Laclau and Mouffe's Discourse Theory, this study provides semantic systems of JCPOA-related discourse in the form of "Official / state" and "Conservative" discourse and their discursive battles, while Foregrounding / Backgrounding in field of language and media More

Based on Laclau and Mouffe's Discourse Theory, this study provides semantic systems of JCPOA-related discourse in the form of "Official / state" and "Conservative" discourse and their discursive battles, while Foregrounding / Backgrounding in field of language and media discourses through Dichotomous Paradigms. Contents of six media outlets were assessed in Persian calendar 1394 till 14th Aban1397. The field of research is divided to Micro and Macro levels. In Macro, Discourses are analyzed on base of Laclau and Moufeh's Discourse Theory. In Micro, Text Analysis is held on base of Dichotomy as Seperated semiosis system. Seven dichotomous were recognized. The articulation of both discourses in media content engross of dichotomized representation of "foregrounding self" and "backgrounding the other". Official/State discourse takes "sanction lift" moment along with "good deal / bad deal" and also Foregrounding of "Transparency / Rent". This discourse tries to articulate its meaning system through Empty Signifiers. Conservative discourse defines Ideological discursive moments and focus its Nodal Points on Antagonistic relations in order to break its competitor's hegemonic domination of "Constructive interaction" and "Interaction / Confrontation. Both discourse employ signifier in rival's Field of Discursivity, for creating dichotomy, as well as employing floating signifiers after threat of JCPOA. Manuscript profile

Open Access Article

4 - Providing a favorable model for managing the relationship between national media and Iranian ethnic groups
Mostafa Rezaei seyed Mohsen Banihashemi bahram alishiri

Achieving the goals of any society requires the use of all material and human resources of that society. Proper management of human resources is one of the most important factors to achieve the goals of any society. The purpose of this study is to provide a favorable mo More

Achieving the goals of any society requires the use of all material and human resources of that society. Proper management of human resources is one of the most important factors to achieve the goals of any society. The purpose of this study is to provide a favorable model for managing the relationship between national media and Iranian ethnic groups; The method of this research is qualitative grounded theory. The statistical population of this research is professors and experts in the field of media management, social communication sciences and managers and senior deputies of the Radio and Television Organization of the Islamic Republic of Iran. To interview the experts, for a complete and comprehensive analysis in the field of national media relations management with Iranian ethnic groups, 30 people were interviewed openly and in depth. The results show that increasing ethnic participation is possible by focusing on assessing the needs and opinions of ethnic audiences, and provided a way to create an independent unit for research on ethnic issues and ways to implement national media policies on ethnicity. Also, media productions should be based on ethnic culture, use of local language in ethnic programs, justice, highlighting, hope, ethnic diversity and pluralism, ethnic dialogue and empathy, empathy and language, introducing ethnic patterns, think tank, monitoring and demanding from responsible institutions. , Optimal representation of relatives in provincial networks and extra-organizational interaction. Manuscript profile

Open Access Article

5 - The effectiveness of media diplomacy with a foreign tourism development approach
Alireza Gharaati mohammad soltanifar

Tourism in 2019 accounts for ten percent of the world's gross domestic product, one-tenth of the world's jobs, seven percent of total exports and four percent of total global investment. Therefore, considering the policies of the economy without increasing the importanc More

Tourism in 2019 accounts for ten percent of the world's gross domestic product, one-tenth of the world's jobs, seven percent of total exports and four percent of total global investment. Therefore, considering the policies of the economy without increasing the importance of the foreign tourism industry, it was necessary to examine the factors of development of the tourism industry. In this study, the role of media diplomacy on the tourism industry is discussed. Therefore, the aim of this study was to investigate the relationship between media diplomacy and tourism industry, which was performed by cross-sectional descriptive method using a researcher-made questionnaire with Cronbach's alpha of 0.9 and a sample of 250 people based on Cochran's formula among media and tourism professionals. In the descriptive evaluation, the respondents rated the prosperity of media diplomacy and the tourism industry as low in the country, and in the inferential results, regression was used regarding the relationship between these two variables, which in the first five indicators of the tourism industry: “Soft power” have strong determinants and only the role of media diplomacy in identifying cities with a coefficient of determination of 0.04 has been assessed as weak. Manuscript profile

Open Access Article

6 - The Impact of New Media on Entrepreneurship Skills and National Development with Emphasis on the Role of Startups
Elham etemadinasab Afsaneh Mozaffari Aliakbar Farhangi

New media are increasingly penetrating many aspects of human social life and affecting the way they do business. In fact, social media has provided many ways for entrepreneurship. On the other hand, the role of new media in development is a debatable issue that can be u More

New media are increasingly penetrating many aspects of human social life and affecting the way they do business. In fact, social media has provided many ways for entrepreneurship. On the other hand, the role of new media in development is a debatable issue that can be used to improve the development process if the effects are properly recognized. Therefore, it is important to pay attention to taking advantage of all opportunities for development. Therefore, the present article aims to study the impact of new communication media on entrepreneurial skills and national development with emphasis on the role of startups. This research is a quantitative and descriptive-correlational research. Based on the qualitative research Etemadi (2020), the important indicators that were identified for the role of new media in entrepreneurship and development, in the form of a questionnaire were provided to the statistical sample of the research. The statistical population of the study includes managers of active startups in the country. Due to the limited statistical population (754 startups), the sample size in this study is obtained from the Cochran formula for a limited community, which according to the results of the formula, the sample size is estimated at 255 people. Data were analyzed using LISREL software and all eight research hypotheses were confirmed. In fact, it was found that all four characteristics of social networks have a direct and significant impact on national development and entrepreneurial skills. Manuscript profile

Open Access Article

7 - Discourse semiotic analysis of the flow of intellectual cinema (Case study of the movie House on Water)
rafiodin esmaeili

In the last century, there has been a cultural challenge between Iran and the West, and after the Islamic Revolution, this issue has been in the form of a kind of alienation, clearly, laying the groundwork and creating a kind of "discourse tension"; In a way, along this More

In the last century, there has been a cultural challenge between Iran and the West, and after the Islamic Revolution, this issue has been in the form of a kind of alienation, clearly, laying the groundwork and creating a kind of "discourse tension"; In a way, along this challenge, "secular discourse" is opposed to "Islamic discourse" inside Iran. Influenced by this confrontation, the field of art and especially cinema has also witnessed the alignment of the above two discourses. The one-line thinking of the secular approach to the world paves the way for the formation of intellectual discourse along the stream of Persian film. Given the principles of the secular world, this discourse seeks to provide new definitions and elements. This article tries to explain the central and peripheral elements of intellectual cinema. Then, with the new method of "discourse semiotics", the analysis of the movie House on Water, which is a suitable representative for the discourse of intellectual cinema, will be analyzed. According to the findings of this study, the central element of this discourse is giving originality to the West And the surrounding elements of this discourse are: originality of form, Denigration and Disappoint, subjectivism, disregard for the innate feelings of the audience, functional view of religion, lack of attention to religion and relativism. Manuscript profile

Open Access Article

8 - Facing and meaning making of Iranian users of virtual networks
mohammad saeed Zokaei simin veisi

With the expansion of virtual networks, the production and reading of texts has undergone fundamental changes so that previous theories are not able to explain all the existing reality. This study uses an ethnographic study of social networks to combine the theory of En More

With the expansion of virtual networks, the production and reading of texts has undergone fundamental changes so that previous theories are not able to explain all the existing reality. This study uses an ethnographic study of social networks to combine the theory of Encoding-Decoding and articulation of Stuart Hall to draw a semantic model of Iranian users in virtual networks. According to the findings, this space has special features such as scattering of thoughts, expanding on issues, simultaneous or alternating presence of strategy and tactics forces, and confiscation and re-confiscation of space. Furthermore, existence of neutral mechanisms, powerfull other dening mechanisms includes traumatizing, putting the same values on all issues, reacting to sanctifying policies, theatricality, and completing news puzzles, and mechanisms related to collective self-creation based on tactical forces including icon-making and the formation of crowds, seek to giving chance to tactical forces and in other words, all the agents who have no power in the official space. The Iranian reading space is also accompany with active / passive, cross-sectional / continuous, and limited, intermediate, and macro activities. Finally, according to the characteristics of space and the mentioned mechanisms, three dimensions, including the collective production and interpretation of texts, ignoring the news and oppositional dialogue, were added to the dimensions of Hall readings, which shows that space empowers all actors to making sense. Manuscript profile

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