List of Articles

• Open Access Article
  • Abstract Page
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  1 - The Relationship between Trust and Consumer Confidence with Acceptance of Retail Brands (Case Study: Hakoopian)
  A. Bajlan M. Mansoori R. Sha′abani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Evaluating and Prioritizing Effective Factors in Selecting Celebrity Endorsements for Advertising Campaigns from the Consumers' Point of View
  M. A. Abdolvand A. Hoseinzadeh Emam
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Staff Role in Encouraging Customer Citizenship Behaviors (Subject of the Study: Tejarat Bank, Top Branches in Tehran)
  K. Hamdi N. Karami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The Impact of Brand Credibility on Customers’ Loyalty from the Appliances Buyers Perspective
  S. Ghorbani Ghavidel S. M. Shabgo Monsef
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - The Relationship between Self-esteem, Social Influence and Life Satisfaction with Impulse Buying Tendency
  M. Jalaly Sh. Nayebzadeh S. M. Hakkaki
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - The Study of Effect Marketing Strategies Alignment on Supply Chain and Organizational Performance (Case: Entekhab Industrial Group)
  M. R. Dalvi Esfahani H. Gorbani M. Bagheri GalehSalimi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Explaining the Role of Organizational Citizenship Behavior on Customer Based Brand Equity
  M. Mahmoudi Maymand A. Harandi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance)
  F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf