List of Articles

• Open Access Article
  • Abstract Page
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  1 - The Survey of Effect of Relationship Quality and Rapport on Word of Mouth
  P. Ghaffari Ashtiyani M. Zanjirdar M. Panahi Vanani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Mobile-Banking Adoption by Iranian Bank Clients
  M. Behboudi A. Abedini Koshksaray M. Jalilvand Shirkhani Tabar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The Effects of Marketing Mix on the Sale Increase of Light Starter Batteries (Case Study: City of Tehran)
  K. Hamdi H. Vazifehdoost A. Haji Mohammad Ali
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The Effect of Country of Origin of Brand on Brand Equity
  B. Ranjbarian E. Mahmoudi A. Ghasemi
• Open Access Article
  • Abstract Page
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  5 - An Analysis the Impact of Brand Orientation on Brand Performance and Corporate’s Financial Performance (Case Study: Active Corporate’s in Ahwas’ Industrial Estates)
  P. Ghasemi A. Darzian Azizi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Study of the Effect of Internal Marketing on Market-Orientation and Service Organizations' Performance (Case Study: Branches of Refah Bank in City of Arak)
  S. Sarmad Saidi M. A. Jamshidian
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Explaining the Affecting Factors of M-Banking Acceptance by Saderat Bank's Customers
  A. R. Konjkave Monfared M. Mirhoseini