List of Articles

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
  H. Nikoomaram M. Sarabadani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - A Study on the Effective Factors on Young Consumer’s Green Willingness: Tehran case study
  K. Hamdi F. Ghaffari A. Afsordegan
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The Role of Emotional Satisfaction in Customers’ Behavioral Intentions Regarding Service Quality in the Hotel Industry
  M. Haghighi H. R. Saeednia Gh. Kianosh Ghavim
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Investigating Impact of E-trust and Subjective Norms on Customers’ Acceptance of E-commerce Website (Case Study: Raja Passenger Trains Co)
  P. Ghafari Ashtiani M. S. Horri B. Gholami
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Determining the Kinds of Dominant Decision Making on Purchasing in Different Kinds of VALS Life Style (Low Resource)
  S. A. A. Afjeh K. Bakhshi Zadeh Borj
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - A Study on the Effects of Traditional Political Marketing Tools on the Voters Behavior
  B. Kheiry B. Ghasemi V. R. Mirabi P. Gholipoor Sangelaji
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - A Comparative Study on the Relationship among Extended Market Orientation (EMO), Refined Economic Value Added (REVA) and Return on Assets (ROA)
  Sh. Nayebzadeh M. Moein Aldin Z. Gheisary