List of Articles

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Role and Effect of Psychological and Brand Antecedents on Luxury Consumpation Among Youth Adults
  M. A. Abdolvand N. Reihani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Evaluating the Role of Electronic Service Quality and Customer Satisfaction on Consumers’ Purchase Intentions
  k. Heidarzadeh E. Adelpour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Evaluating the Joint Effect of Brand Cognitive and Brand Relationships Variables on Consumers’ Purchase Intentions
  M. Samadi Z. Ziaei
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Measuring Customer Satisfaction Using Fuzzy Logic (Case Study: Bank Saderat Automated Teller Machine)
  R. Radfar F. Hossein Zadeh Lotfi A. Khaliloo
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Verification Effects of RFID Technology on Efficiency SCM With Emphasis on the FoodIndustry
  B. Kheiri S. Zolfaghari
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Evaluating Melli Bank Service Quality Using the SERVQUAL Method
  Sh. Nayebzadeh H. Dehghandehnavi M. R. Feiz
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The Influence of Product Involvement on Brand Loyalty
  H. R. Saeidnia S. Jamalinejad
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Investigating the Effects of Brand Credibility on Customer Loyalty in Public and Private Banks
  M. Hassanzadeh A. Ghadiri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  9 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands
  P. Ghafari Ashtiani P. Charsetad N. Loni