List of Articles

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’s relationship (Novin leather’s customers through social network of Instagram)
  zahra feyzi peyman ghafariashtiani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers)
  nadereh sadat najafi zadeh afsaneh tabzar
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs
  mojtaba ghorbany asiabar Mehdi Naderinasab ahmad rahchamani
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province
  Neda Baniasadi Davoud samari Jamal Farajallah hosseini Maryam Omidi najafabadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company)
  Behrooz Dini Meysam Fakharyan Abolfazl Masoomzadeh Zavareh Samira Golkaran Mohgadam
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Using Theory of Trying to Investigating the Adoption of Mobile Banking
  Mojgan Bahrami Naser Khani Mohamadreza Moradi Mogoyi