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  • List of Articles


      • Open Access Article

        1 - Identify The level of Organizational Intelligence With Behavioral-Emotional/ Social Approach
        Mahnaz Karimi Abolhassan Faghihi Akbar Alam Tabriz
        The purpose of this research is to determine the components of organizational intelligence in two behavioral and emotional/social dimensions, and then Identify them in a commercial bank. In order to achieve this, after reviewing the literature, identification and divisi More
        The purpose of this research is to determine the components of organizational intelligence in two behavioral and emotional/social dimensions, and then Identify them in a commercial bank. In order to achieve this, after reviewing the literature, identification and division of the components from epistemological view, was done in three groups: cognitive, behavioral and emotional/social, in order to present a conceptual model. Also in order to studying and verifying the model, necessary tests using structural equations, SPSS 23 software and Smart PLS software were done. Then the level of organizational intelligence was calculated by filling 128 questionnaires using random sampling method in the statistical population of Saderat Bank in Iran. The results has shown: the total level of organizational intelligence in Saderat Bank of Iran with the average of 14 components (8 components in emotional/social dimension and 6 components in behavioral dimension) was close to three out of five (2.28), and in total, the maximum values were seen in behavioral (stakeholders and communication) components, and minimum values were seen in emotional/social (encouragement, leadership) components. Since in component determining step, the study is exploratory, the information gathering was done using field research method, and the data gathering was done using questionnaires, then the study is a survey. Also the reliability and the validity of the testing methods were confirmed using related exams. Manuscript profile
      • Open Access Article

        2 - A Study of Factors Affecting the Brand Equity of University (Case Study: Qazvin Islamic Azad University)
        Mahdi Ghasemi Mirzaei Morteza Mousakhani
        This study is aimed at investigating the factors which contribute to the brand value of Qazvin Islamic Azad University (QIAU).This study is an applied study and uses survey method to collect the data. The statistical population of this study is made up of the faculty me More
        This study is aimed at investigating the factors which contribute to the brand value of Qazvin Islamic Azad University (QIAU).This study is an applied study and uses survey method to collect the data. The statistical population of this study is made up of the faculty members and students of QIAU. The validity of the questionnaire was found to be acceptable, using lawashe's coefficient as well as confirmatory factor analysis. The reliability was also confirmed, using the Alpha's Cronbach's for internal consistency reliability of the data. The results of analysis showed that the main dimensions and sub-dimensions of the brand value affect the overall value of the QIAU brand .Based on the path coefficient, in the case of faculty members, brand awareness, brand loyalty, and the perceived quality are ranked first, second, and third, respectively. Emotional branding and the extent to which the brand is recognized (word of mouth) are ranked as fourth and fifth priorities, respectively. For students, the perceived quality was ranked the first, followed by the fame of the university, emotional branding, brand awareness, and brand loyalty, respectively. The results showed that students ranked their priorities as follows: 1- student’s life, 2-physical facilities, 3-library services and 4- job development. Faculty members ranked their priorities as follows: 1-welfare facilities, 2-library facilities, 3-physical facilities, 4-job development. Manuscript profile
      • Open Access Article

        3 - Dynamic Model of Human Capital Development
        VAhid Hajilo Gholamreza Memarzadeh Tehran Mahmood Alborzi
        The potential of human capital can help the organization to achieve dynamism and transformation, achieving this goal is possible with the development of human capital in the organization. The axis of development is the education of the staff and its realization requires More
        The potential of human capital can help the organization to achieve dynamism and transformation, achieving this goal is possible with the development of human capital in the organization. The axis of development is the education of the staff and its realization requires a change in the consciousness, attitude and behavior of human resources. Therefore, this research has been conducted to provide a model for the development of human capital in Iranian government agencies. The statistical population of the research is the governmental organizations of the Islamic Republic of Iran and the experts of the organization were selected as the statistical sample based on specific circumstances and were considered for answering questions and conducting necessary interviews. The boundary between the system and the relationships between them was determined by the experts and then attempted to simulate the dynamic systems model in the software environment. The results showed that among the 9 scenarios, the scenario "Improvement of Trust, Mutual Outside Organizations and Knowledge in the Organization" was a strong scenario and finally, the "Improvement of Staff Ability" scenario was identified as the most attractive scenario for this research. Government agencies for human capital development can work in line with improving staffing abilities. Because of the fact that there are two objective and objective facets, this factor can provide employees both psychologically and in terms of enhancing the experience, skills and knowledge required in the light of appropriate and timely training in relation to their duties. Manuscript profile
      • Open Access Article

        4 - Dynamic Algorithm Design for Data Mining and Accurate Prediction of Customer Response
        Mehdi Zakipour Sina Nematizadeh MohamdAli Afsharkezemi
        The problem of identifying and anticipating potential customers to be addressed at direct marketing programs has been considered as one of the popular and most important marketers' issue. Marketers who use these approaches are threatened by the severe reaction of those More
        The problem of identifying and anticipating potential customers to be addressed at direct marketing programs has been considered as one of the popular and most important marketers' issue. Marketers who use these approaches are threatened by the severe reaction of those consumers who consider the direct marketing as an attack to their private lives, so it may even be possible to boycott companies that use these methods. Neural networks are known as a powerful tool for prediction, but as previously mentioned, as with other prediction algorithms, they tend to deviate toward imbalanced data. In this research, in order to enhance the ability to identify and predict potential customers by multilayer perceptron networks, using Random under-over sampling methods, which has been used frequently in other articles, we attempted cluster customers and create different combinations of them, and then from the observed results, we finally introduced an innovative and highly efficient method for identifying and rating potential customers. The results indicate that, in addition to the undeniable power of multilayer neural networks in the field of identification and prediction, imbalanced data has greatly damaged the results. In this regard, creating an optimal combination of customer data and implementing the innovative algorithm of the present study significantly improves the results and the performance of artificial neural networks has yielded a reliable consequences. Manuscript profile
      • Open Access Article

        5 - Determining the Role of Strategy on Performance Management of Cultural Organizations Using Qualitative Content Analysis and Fuzzy Delphi
        Mansoor Norouzi Iraj Soltani Akbar Etebarian
        Cultural organizations have features that use conventional patterns and models of performance management for them can not lead to appropriate results. The purpose of this study was to identify the role of strategy and its key components in managing cultural organization More
        Cultural organizations have features that use conventional patterns and models of performance management for them can not lead to appropriate results. The purpose of this study was to identify the role of strategy and its key components in managing cultural organizations and determining the value and priority of each component. The research method was mixed. The qualitative stage of the qualitative content analysis methodology was provided from 2014 onward and a small phase of the Delphi fuzzy method, the statistical community of which consisted of 50 professors, managers and cultural experts, and sample size equal to 12 eligible Delphi. Qualitative data analysis was performed on the basis of qualitative content analysis and its results were subjected to fuzzy delphi by experts and analyzed by triangular fuzzy Delphi method. The results indicate that strategies in cultural organizations are a kind of new strategy and explain the activities, goals and missions of the organization. On the other hand, having a strategy for these organizations is the symbolic role of power and rationality. Other key components of the strategy are, respectively, the impact on the performance of cultural organizations: strategy formulation (6.29), strategy evaluation (6.19), and strategy implementation (5.94). Manuscript profile
      • Open Access Article

        6 - The Effect of Magnitude of Failure and Complaint Handling on Brand Credibility
        Sajad Soleimani Shejani Narges Delafrooz
        The purpose of this study was to investigate the effect of service failure and Complaint handling on brand credibility by mediating satisfaction with complaint handling and customer overall satisfaction. The population of the study consisted of all Pasargad insurance cl More
        The purpose of this study was to investigate the effect of service failure and Complaint handling on brand credibility by mediating satisfaction with complaint handling and customer overall satisfaction. The population of the study consisted of all Pasargad insurance clients in Guilan province. A sample of 381 people was obtained using Krejcie and Morgan table. A total of 400 questionnaires were distributed. Finally, 385 questionnaires were filled out to be suitable and defective. Validity and reliability were reviewed and approved. In order to analyze the data have been modeling of structural equations with Smart PLS software. The results showed that complaints handling on satisfaction with complaint handling had a direct effect. Satisfaction with complaint handling also affects the overall satisfaction and brand credibility. In addition, the effect of overall satisfaction on brand credibility was confirmed. In addition, data analysis showed that the magnitude failure has adverse effect on satisfaction with complaint handling. Manuscript profile
      • Open Access Article

        7 - Evaluation of Support Systems and Maintenance of Machinery for Road Construction and Construction Projects
        Mohammad Safipoor Mohsen Mohammadizadeh
        Road construction machinery has considerable importance in construction projects. Among the issues related to machinery, maintenance and repair are very important because maintenance and repairs (machines) are directly related to their costs as well as the overall cost More
        Road construction machinery has considerable importance in construction projects. Among the issues related to machinery, maintenance and repair are very important because maintenance and repairs (machines) are directly related to their costs as well as the overall cost of the project. The repair method after the failure is replaced by other maintenance and repair methods that are currently used in many organizations. Reliable Maintenance and Maintenance (RCM) is a process that determines the maintenance and repair needs of equipment and machinery in working conditions so that each of this equipment performs its core tasks in the best possible manner. Instead of concentrating on cost reduction, this method focuses on increasing reliability, which means that costs have been reduced by improving reliability. Reducing maintenance costs is a good and timely maintenance. In this study, a case study of this method has been carried out during a one-year period at Jahad Nasr Sirjan Company and compared with a sample of Sarcheshme Copper Company, which would be acceptable. Manuscript profile
      • Open Access Article

        8 - Explaining the Patterns of Effective Factors on Supply Chain in the Offshore Sector of Oil and Gas Industry
        Ahmadreza Etemadi Ahmadreza Kasraei
        Today, due to the ever-increasing competition between organizations and uncertain environments that have been created by many changes in customer needs, using an efficient supply chain can be considered as a competitive advantage for any organization. In this regard, on More
        Today, due to the ever-increasing competition between organizations and uncertain environments that have been created by many changes in customer needs, using an efficient supply chain can be considered as a competitive advantage for any organization. In this regard, one solution is lean approach. Lean approach helps to eliminate waste in the supply chain. On the other hand, based on the state of Iran and the abundance of oil and gas resources, the implementation of lean approach in the supply chain of the organizations operating in this field is very important.In order to conduct this study, that has been carried out in one of the largest companies operating in the offshore sector and the objective is to achieve an supply chain. First, by reviewing the literature, eight key factors that lead to the lean of the supply chain were identified and using the tool of the questionnaire and distributing between statistical sample and statistical analysis were effective. Then, using an interpretive structural modeling approach, the research model was developed. In the next step, the model was validated in quantitative and statistical analyzes as well as qualitative and based on it, the factors: financing, leadership and management, and communication with the supplier were identified as the most influential and minimizing the delivery time and flexibility were identified as the most impressive factor. Finally, some suggestions were made to achieve lean procurement process in the offshore sector of the oil and gas industry. Manuscript profile