organizational identity

Open Access Article

1 - Evaluate brand-based marketing based on competition strategy policies in the management of brand-owned state-owned companies
soheil karimirad Leila andervazh

10.30495/ijpa.2022.66749.10863

Background: Given the competitive environment in the insurance industry, maintaining and developing market share is the result of competitive strategy policies. Therefore, identifying the factors influencing competition strategy policies is considered an important issue More

Background: Given the competitive environment in the insurance industry, maintaining and developing market share is the result of competitive strategy policies. Therefore, identifying the factors influencing competition strategy policies is considered an important issue in strategic brand-based marketing decisions. According to the findings, brandorientation stimulates the development of organizational identity and organizational identity also plays an important role in implementing brand-oriented marketing and improving the strategy of competitive strategy policies. Objective: The aim of this study was to investigate the effect of brand-based marketing on competition strategy policies with emphasis on the role of organizational identity intervener in Iran Insurance Company. Methods: The research method is descriptive-correlational. The research population includes 400 employees of Iran Insurance Company. The sampling method used was simple random and the sample size was 196 based on Morgan table. It was analyzed in descriptive statistics by SPSS software. SMART-PALS software was used to test the developed hypotheses. Results: Findings obtained from path coefficients and significant coefficients showed that brand-based marketing have a significant and positive effect on competition strategy policies (β = 0.407, t = 4.821). Brand-based marketing has a positive and significant effect on organizational identity (β = 0.828, t = 28.171). It was also concluded that organizational identity has a significant and positive effect on competition strategy policies (β = 0.489, t = 5.817). Another result of the study showed that organizational identity can play a mediating role between the relationship between brand-based marketing and competitive strategy policies. Conclusion: The result of this study indicates that paying attention to brand-oriented marketing equips Iran Insurance Company with capabilities and capabilities that can have many results and consequences for companies such as company growth, profitability, increasing market share and increasing competitiveness.  Manuscript profile

Open Access Article

2 - The Effect of Organizational Culture on Organizational Image and Identity
Leila Parsa Ziabari Alireza Shirvani

Each organization has its own organizational culture is organizational identity and corporate image cropping is essential. The study aims to understand the relationship between organizational culture and the identity and image of the Organization of Islamic Azad Univers More

Each organization has its own organizational culture is organizational identity and corporate image cropping is essential. The study aims to understand the relationship between organizational culture and the identity and image of the Organization of Islamic Azad University Sama. Type method paper with a cross-sectional survey and applied research. Information needed for this study were collected in two ways libraries and questionnaire. The population consisted of employees (120) and customers (over a period of a month-70) is an organization with 90 employees and 60 Morgan clients were selected as sample. In this study, a questionnaire was used to collect data. To describe the data frequency tables, and to respond to Hypothesis research of Pearson's correlation coefficient and partial correlation was used. The findings show a significant relationship between organizational culture and image and corporate identity, which is heavily involved in the relationship of solidarity between the components and the most corporate identity and the relationship between mission and corporate identity is the slowest component. Manuscript profile

Open Access Article

3 - Relationship between organizational culture with organizational intelligence and organizational identity (Case Study: employees the Eastern Azarbaijan Province Tax Administration)
Mohammad Khanbashi Ramin Sadeighi Shahram Karimzadeh

Purpose: The purpose of this study is to investigating the relationship between organizational culture with organizational intelligence and organizational identity of employees the Eastern Azarbaijan Province Tax Administration. Method: The method of the research is de More

Purpose: The purpose of this study is to investigating the relationship between organizational culture with organizational intelligence and organizational identity of employees the Eastern Azarbaijan Province Tax Administration. Method: The method of the research is descriptive and its type is correlation in method and its aim is applicative. Information needed for this study were collected in two ways libraries and standard questionnaires Organizational Culture (Denison, 2000)‌, and Organizational Intelligence (Albrecht, 2003)‌, and organizational identity (Cheney, 1983) is used. The population consisted of employees is the Eastern Azarbaijan Tax Administration (850) is using Morgan table 265 employees were selected as sample. To describe the data frequency tables, and to respond to Hypothesis research of Pearson's correlation coefficient and partial correlation was used. Findings: The findings show a significant relationship between organizational culture and and organizational intelligence and organizational identity, which is heavily involved in the relationship of solidarity between the components Involved in and the most organizational identity and the relationship between mission and organizational identity is the slowest component. also heavily involved in the relationship of solidarity between the components Involved in and the most organizational intelligence and the relationship between Compatibility and organizational intelligence is the slowest component. Conclusion: According to the results of the present study all aspects of organizational culture with organizational intelligence and organizational identity have a significant positive correlation, Therefore, managers should be more attention to components of organizational culture to be improved the level of organizational intelligence and corporate identity of employees. Manuscript profile

Open Access Article

4 - An Examination of the Impact of WorkConsciousness on Organizational Identity and Health
Saeed Pakdel Mousa Rahimi Shirin Khodadoostan- Shahraki

Manuscript profile

Open Access Article

5 - Predicting Of Organizational Citizenship Behaviors Among Women Through Organizational Support, Organizational Identity And Psychological Capital
Ali Mahdad Farnaz Ghaeli

The main purpose of this research was to predict organizational citizenship behaviors among women through organizational support, organizational identity and psychological capital. The current study was a descriptive correlational The statistical population was all the More

The main purpose of this research was to predict organizational citizenship behaviors among women through organizational support, organizational identity and psychological capital. The current study was a descriptive correlational The statistical population was all the women employees of a big private hospital in Esfahan. 160 subjects were selected via convenience sampling. In this research a set of questionnaire consisting of Organizational Support (Eisenberger et al,  1986), Psychological Capital (Luthans et al.,  2007), Organizational Identity (Mael  & Ashforth, 1992), and organizational citizenship behaviors (Lee & Allen, 2002) were implemented. Data were analyzed by use of Pearson correlation coefficient and stepwise regression analysis . The result showed that there are significant positive relationship between organizational support, organizational identity, psychological capital and organizational citizenship behaviors (P≤0.01). Moreover, results of regression analysis indicated that the organizational identity and psychological capital were able to significantly predict 26 percent of organizational citizenship behaviors’ variances. Manuscript profile

Open Access Article

6 - The Contentment as Ethical Virtue in Man and Woman life
Sayed Kazem Mousavi

The main purpose of this research was Predicting of organizational citizenship behaviors among women through organizational support, organizational identity and psychological capital. The current study is a descriptive correlational and statistical population is all wom More

The main purpose of this research was Predicting of organizational citizenship behaviors among women through organizational support, organizational identity and psychological capital. The current study is a descriptive correlational and statistical population is all women employees of a big private hospital in Esfahan, from them, 160 subjects were selected via convenience sampling. In this research a set of questionnaire consisting of organizational support (Eisenberger et al,  1986), psychological capital (Luthans et al.,  2007), organizational identity (Mael  & Ashforth, 1992), and organizational citizenship behaviors (Lee & Allen, 2002) were used. Data were analyzed with use of Pearson correlation coefficient and stepwise regression analysis and the result showed that there are significant positive relationship between organizational support, organizational identity, psychological capital and organizational citizenship behaviors (P≤0.01). Moreover, results of regression analysis showed that the organizational identity and psychological capital were able to predict 26 percent of organizational citizenship behaviors’ variances.  Manuscript profile

Open Access Article

7 - Designing an Organizational Identity Model with a Focus on the Role of Employer Brand Based on Grounded Theory: The Case of Saipa Corporation
Elnaz Bayat Mohammad Ali Shah Hosseini Mojtaba Amiri Ahmad Ali Yazdanpanah

10.30495/qjopm.2021.1864377.2400

Nowadays, Premier organizations are trying to attract potential professional employees and concurrently retaining their human resources. Of course, a strong organizational identity can cause employees’ retention. In addition, various constituent elements of a stro More

Nowadays, Premier organizations are trying to attract potential professional employees and concurrently retaining their human resources. Of course, a strong organizational identity can cause employees’ retention. In addition, various constituent elements of a strong employer brand can strongly impact organizational identity, and thereby, employees’ retention. Meanwhile, employer brand may have differential impacts on organizational identity across generation and owing to the variations in employees’ years of service, which may in turn change employees’ setting priority over selection of and staying at a given workplace. The current applied study intended to design an organizational identity model with an employer brand approach in Saipa Corporation based on Grounded Theory. The research data were gleaned through interviews, coded using open, axial and selective models and assessed and analyzed through Grounded Theory. A model was finally designed based on the effect of organizational identity on retention of employees which highlighted the fact that employer brand can enhance organizational identity through a number of strategies like job satisfaction, organizational commitment and productivity as well as some contextual factors and mediator conditions. Manuscript profile

Open Access Article

8 - The Impact of Organizational Identity on Human Resource Productivity with a Focus on the Mediating role of Employee Voice: The Case study of staff at Physical Education Department Islamic Azad Universities
Ghasem Elyasi Alimohammd Amirtash Alimohammd Safania

Human resources, which are considered as the most valuable asset in any organization, have long been proven as the most significant factor in the organizational chain of command. Therefore, the purpose of the current descriptive and correlational study was to investigat More

Human resources, which are considered as the most valuable asset in any organization, have long been proven as the most significant factor in the organizational chain of command. Therefore, the purpose of the current descriptive and correlational study was to investigate the impact of organizational identity on human resource productivity with a focus on the mediating role of employee voice among the staff at physical education department Islamic azad universities. The participants in this study were all the research population who formed the staff physical education at Azad universities of Iran in 1395 (N=300). The research data were collected via administration of the Organizational Identity Questionnaire (Miles & Ashforth, 1992), the Organizational Voice Questionnaire (Esmaeilzadeh, 1392) and a revised version of Employee Productivity Questionnaire (ACHIEVE Model Hersey & Goldsmith, cited in Shahsavari, 1991). 217 of the questionnaires that had been sent out to the participants were out of which 206 were complete. The research data obtained from the 206 questionnaires were analyzed via the Pearson Correlation, Multiple Linear Regression and Variance-Based Structural Equation Modeling. The findings showed significant relationship among organizational identity, employee voice and employee productivity. A significant relationship was also found between employee voice and its subscales with employee productivity. Employee voice seems to mediate the relationship organizational identity can have with employee productivity. Manuscript profile

Open Access Article

9 - Evaluating the Impact of Organizational Identity and Organizational Culture on Organizational Citizenship Behavior through Presenting an Appropriate Model
Kiumars Niazazari Maryam Taghvaee Yazdi Azam Mohammadi Alborzi Mohammadi Alborzi

The aim of this study was to evaluate the impact of organizational identity and organizational culture on organizational citizenship behavior. The statistical population included all directors, deputies, heads and experts of Tehran Education Administration during the ye More

The aim of this study was to evaluate the impact of organizational identity and organizational culture on organizational citizenship behavior. The statistical population included all directors, deputies, heads and experts of Tehran Education Administration during the years 2014-15, totaling 500 people, from among whom 217 were selected as the research sample, based on Morgan table and through the use of random stratified sampling technique. For data collection, Cheney standard questionnaire of corporate identity, Robins’ organizational culture questionnaire, and Podsakoff’s questionnaire of organizational citizenship behavior were used. For descriptive statistics and frequency, SPSS software was used, and for inferential statistics, Smart PLS was applied. In the present study, the confidence coefficient was 95%. The findings showed that organizational identity and organizational culture have a significant positive effect on creating organizational citizenship behavior. The results indicated that organizational identity organizational culture have the greatest impact on "conscientiousness" dimension and the least impact on "respect" dimension of organizational citizenship behavior. Obtaining the value of 0.735 for GOF shows that the overall fitness of the model is acceptable and on the continuum ranging from weak to average to strong, it is on the strong side.  Manuscript profile

Open Access Article

10 - The Effect of Mental Welfare on Positive Sales Behaviors with Regard to the Moderating Role of Organizational Identity and Social Behavior Studies in Ilam Insurance Sales Agencies
Sakineh Hatami Alvar Hojat Taheri Goodarzi

The purpose of this study was to determine the effect of subjective well-being on positive sales behaviors due to the moderating role of organizational identity. The research method is applied in terms of purpose and in terms of nature and descriptive method is survey. More

The purpose of this study was to determine the effect of subjective well-being on positive sales behaviors due to the moderating role of organizational identity. The research method is applied in terms of purpose and in terms of nature and descriptive method is survey. The statistical population of the study consists of 142 Iranian insurance sales agents in Ilam province. Data were collected using the standard questionnaires of mental well-being of Lango et al. (2018), Mael & Ashforth (1992) organizational identity, Spiro & Weitz adaptive sales (1990), and Lango et al. (2018). The data were analyzed through statistical tests such as Kolmogorov-Smirnov test and simple and multiple linear regression tests and structural equation modeling. The results show that subjective well-being has a positive influence on adaptive sales, creativity in sales and ultimately on positive sales behaviors due to the moderating role of organizational identity. ................................................................................................ Manuscript profile

Open Access Article

11 - The Impact of Organizational Cynicism on Quality of Service Provision with Mediating Role of Job Satisfaction and Moderating Role of Organizational Identity
mostafa alirezaei ameneh malmir hamideh abbasi

Objective: The present study aimed at analyzing the impact of organizational cynicism on the quality of service delivery with the mediating role of job satisfaction and moderating the role of organizational identity in Hamadan Health Insurance Organization.Design / Meth More

Objective: The present study aimed at analyzing the impact of organizational cynicism on the quality of service delivery with the mediating role of job satisfaction and moderating the role of organizational identity in Hamadan Health Insurance Organization.Design / Methodology / Approach: The study is purposeful, applied, and descriptive in terms of data collection. The statistical population of this study includes all managers and staff of Hamedan Health Insurance Company. Using Cochran formula, 188 people were selected as the statistical sample by systematic random sampling. To measure the validity of questionnaires by face and content method and to determine the reliability of Cronbach's alpha which was estimated 0.786. For analyzing data from structural equation modeling, Smartphone software. L. SS version 2 was used.Results: The results showed that organizational cynicism had a significant effect on service quality, organizational cynicism on job satisfaction; job satisfaction on quality of service; organizational identity had a significant effect on service quality.Limitations and Consequences: Due to the multitude of research variables and given the specific complexity of the research, other variables for future research should be carefully examined both in the present statistical population and in other organizations rather than other meaningful relationships. To be more transparent and comprehensive. Manuscript profile

Open Access Article

12 - Behavioral factors affecting organizational identity (Cultural Heritage, Tourism and Handicrafts Organization of Tehran Province)
Elham Mohammadesmaeily amirmohsen madani Marzieh Mohammadi Abbas Ali ghaiyoomi

This research was conducted in order to investigate the behavioral factors affecting the promotion of the organizational identity of the Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province. The research method used in this study is descriptive More

This research was conducted in order to investigate the behavioral factors affecting the promotion of the organizational identity of the Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province. The research method used in this study is descriptive and correlational in terms of its applied purpose, quantitative in terms of data type, and in terms of data collection method. The statistical population of this research consists of all employees of the Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province, whose number is about 2500 people. The sampling method in this research is a simple sampling method.From the mentioned statistical population, according to the sampling criteria (based on the sampling method listed in Morgan's table), 308 people were selected as the research sample, and then using a researcher-made questionnaire in four dimensions and 32 items, adjusted according to a five-point Likert scale. , and the extracted items have been questioned in the statistical sample of the research. In the descriptive statistics section, the description of the data is presented in two sections, background variables and main variables, and in the inferential statistics section, in order to check the hypotheses from the K-test Square (Chi-square) has been used. According to the research data, it can be said that there is a positive and significant relationship between the behavioral factors of organizational justice, job satisfaction, job security and organizational health and the organizational identity of the Cultural Heritage, Tourism and Handicrafts Organization of the province. . Manuscript profile

Open Access Article

13 - The effect of patriarchal leadership on the moral climate mediated by the delegation of authority and organizational identity in the general education departments of the northern provinces of the country
Saeid Tayebi Samereh Shojaei Mohmudreza Cheraghali

Ethical climate is very important, because stabilizing the correct behaviors of such behaviors by influencing the relationship between patriarchal leaders and employees compared to other leadership approaches, leads to better communication between employees and leaders; More

Ethical climate is very important, because stabilizing the correct behaviors of such behaviors by influencing the relationship between patriarchal leaders and employees compared to other leadership approaches, leads to better communication between employees and leaders; Thus, such ethical relationships can help create an ethical atmosphere in educational organizations. Therefore, the purpose of this study is to investigate the effect of patriarchal leadership on the moral climate mediated by delegation of authority and organizational identity. This research is applied in terms of purpose and correlation method based on structural equation model. The statistical population consists of 3301 employees of the general education departments of the northern provinces of the country (Golestan, Mazandaran and Gilan provinces). Descriptive statistics and structural equation modeling using SPSS and Smart-PLS software were used to analyze the data. The results of path analysis showed that direct relationships between variables are significant. Also, the mediating role of delegation of authority and organizational identity among patriarchal leadership on the moral climate was confirmed. It can be said that patriarchal leadership, along with delegating authority and organizational identity, will play a constructive role in the moral atmosphere. Manuscript profile

Open Access Article

14 - Study The Role of Professional Ethics Moderated in The Relationship Between Psychological Capital and Organizational Identity
mahmood ghorbani mohammad ali abdollahi

This study aimed to identify the role moderated professional ethics in the relationship between psychological capital and organizational identity was conducted in Mashhad, Gas Company. To study the psychological capital from Luthans questionnaire (2007) and to study org More

This study aimed to identify the role moderated professional ethics in the relationship between psychological capital and organizational identity was conducted in Mashhad, Gas Company. To study the psychological capital from Luthans questionnaire (2007) and to study organizational identity from Cheney questionnaire (1983) and to study professional ethics from kadozier questionnaire (2002) was used. The results of this study, both descriptive and inferential statistics have been analyzed. In the level of description from parameters of frequency, percentage, etc. and inferential have also benefited from structural equation. The population consisted of all employees in Mashhad gas is about 250 people, that according to Cochran formula the sample size was 152 people. To verify the validity of the content and appearance of expert supervision and using confirmatory factor analysis was used that The result indicated approved questionnaire.also from The Cronbach's alpha coefficient was used to verify the questionnaire.and reliability respectively at the level 0/92 and 0/87 and 0/846 for psychological capital and organizational identity and professional ethics was. The results of the test showed that the main hypothesis is confirmed. The results of the research from sub-assumptions confirmed the role of the moderator all components except (justice-fairness and compassion) is the relationship between psychological capital and organizational identity. Manuscript profile

Open Access Article

15 - Study the relationship between Dimensions of psychological capital and organizational identity
Mahmoud Ghorbani Mohammad Ali Abdollahi

This study aimed to identify the relationship between psychological capital and organizational identity has been done in the National Gas Company of Mashhad. To study the psychological capital from Lufthansa questionnaire (2007) and to study organizational identity from More

This study aimed to identify the relationship between psychological capital and organizational identity has been done in the National Gas Company of Mashhad. To study the psychological capital from Lufthansa questionnaire (2007) and to study organizational identity from Cheney questionnaire (1983) was used. The results of this study, both descriptive and inferential statistics have been analyzed.In the level of description from parameters of frequency, percentage, etc. and inferential have also benefited from structural equation. The population consisted of all employees in Mashhad gas is about 250 people, that according to Cochran formula the sample size was 152 people. To verify the validity of the content and appearance of expert supervision and using confirmatory factor analysis was used that The result indicated approved questionnaire.also from The Cronbach's alpha coefficient was used to verify the questionnaire.and reliability respectively at the level 0/92 and 0/87 for psychological capital and organizational identity was. The results of the test showed that the main hypothesis in this organization there is a relationship between psychological capital and organizational identity. Also the results of the research of Sub assumptions showed thatAmong the components of psychological capital (hope and resilience) there is no relationship with organizational identity. Manuscript profile

Open Access Article

16 - Investigating the Relationship between Personality Characteristics and Job Performance of Employees with the Mediating Role of Organizational Identity of Education and training of Ardabil province
KHIROLAH ، sarboland1352

The purpose of this study was to investigate the relationship between personality characteristics and employees' job performance with the role of mediating organizational identity in Education and training of Ardabil province. The statistical population of this study wa More

The purpose of this study was to investigate the relationship between personality characteristics and employees' job performance with the role of mediating organizational identity in Education and training of Ardabil province. The statistical population of this study was 610 employees of Education and training of Ardabil province and subsidiary governorates. 240 of them were selected as the statistical sample through Cochran's formula by simple random sampling. A tool for collecting data, a questionnaire, and a questionnaire Standards were used. For face and content validity, questionnaires were used by the experts and professors of the Cronbach Alpha questionnaire. Structural equation modeling was used to analyze the data using SPSS22 and LISREL8.54 software. The results showed that the job performance of employees with personality characteristics of extroversion, flexibility, conscientiousness, direct correlation with neuroticism Reverse correlation is meaningful and not correlated with pleasure. Also, in the present study, the role of mediation of organizational identity variable on the effect of personality traits on occupational performance of Education and training of Ardabil province staff was accepted. Finally, we can say that 50% of employee's job performance is predictable through a personality trait. Key words: Manuscript profile

Open Access Article

17 - The mediating role of organizational trust in relation to job motivation and organizational identity of Marvdasht Education Department employees
Koroush Asadpour Mohammad Kazem Zeraatkar Navab Asadpour Mohamad Habibi

The purpose of this study is the mediating role of organizational trust in relation to job motivation and organizational identity of Marvdasht Education Department employees. The research method used is part of applied research in terms of purpose and in terms of data c More

The purpose of this study is the mediating role of organizational trust in relation to job motivation and organizational identity of Marvdasht Education Department employees. The research method used is part of applied research in terms of purpose and in terms of data collection method is part of descriptive correlational research. The statistical population of this research includes all employees of Marvdasht Education Department, which according to the recruitment statistics of this department The official staff is 140 people. To determine the sample size using random sampling method and using Morgan table, 103 people were selected as the sample. Data collection tool in this study is three questionnaires of organizational trust, job motivation and organizational identity to analyze the data. Descriptive and inferential statistics have been used. At the level of descriptive statistics, mean and standard deviation of research variables and at the inferential level, Pearson correlation coefficient significance test and simple regression and hierarchical Baroness analysis are used. The results after data analysis showed that there is a significant relationship between employees 'organizational trust with job motivation and organizational identity. Also, employees' organizational identity has a significant relationship with their job motivation. While organizational trust can mediate between job motivation and organizational identity. To play. Manuscript profile

Open Access Article

18 - Presenting the organizational identity model of the Cultural Heritage, Tourism and Handicrafts Organization of Tehran Province
elham mohammadesmaeily Amir mohsen madani marzieh mohammadi

Introduction and purpose of the research: Organizational identity is a valuable term that is the hidden driver of many group actions and social efforts and a reflection of social identity. The current research has presented the organizational identity model of the Organ More

Introduction and purpose of the research: Organizational identity is a valuable term that is the hidden driver of many group actions and social efforts and a reflection of social identity. The current research has presented the organizational identity model of the Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province. Research method: This research is applied in terms of purpose and in terms of method, it is a combination of qualitative and quantitative methods. In the first stage, the foundation's qualitative data method was used, the statistical population in the qualitative section includes the executive experts of the Cultural Heritage, Tourism and Handicrafts Organization of Tehran Province. Scientific and academic experts were also used in the field of culture. The research tool included researcher-made coding sheets, the validity of which was confirmed by the members of the Delphi group, and its reliability was calculated with the P-Scott criterion of 0.95. The statistical population in the second stage of the research is made up of the employees of the Cultural Heritage, Tourism and Handicrafts Organization of Tehran province, which are about 250 people. The sample size was estimated to be 160 people based on Cochran's formula and after collecting the data, the statistical analysis of the research data at two descriptive levels using statistical indicators (like frequency, percentage and average) and the inferential level of confirmatory factor analysis, using It was done from Spss 22, Lisrel 8.54 and Excel.. Findings: It showed that the factors related to the organizational identity model of the Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province in the form of 13 categories and in 5 dimensions in the form of core factors (organizational identity of employees), causal conditions, background conditions, intervening conditions, Strategies and consequences were placed Conclusion: It showed that among the dimensions of the organizational identity model of the Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province, the dimension of causal conditions with an average of (0.90) has the greatest impact and the dimension of consequences with an average of (0.53) has the least impact on organizational identity. Organization of Cultural Heritage, Tourism and Handicrafts of Tehran Province. Manuscript profile

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