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        1 - The effectiveness of media diplomacy with a foreign tourism development approach
        Alireza Gharaati mohammad soltanifar
        Tourism in 2019 accounts for ten percent of the world's gross domestic product, one-tenth of the world's jobs, seven percent of total exports and four percent of total global investment. Therefore, considering the policies of the economy without increasing the importanc More
        Tourism in 2019 accounts for ten percent of the world's gross domestic product, one-tenth of the world's jobs, seven percent of total exports and four percent of total global investment. Therefore, considering the policies of the economy without increasing the importance of the foreign tourism industry, it was necessary to examine the factors of development of the tourism industry. In this study, the role of media diplomacy on the tourism industry is discussed. Therefore, the aim of this study was to investigate the relationship between media diplomacy and tourism industry, which was performed by cross-sectional descriptive method using a researcher-made questionnaire with Cronbach's alpha of 0.9 and a sample of 250 people based on Cochran's formula among media and tourism professionals. In the descriptive evaluation, the respondents rated the prosperity of media diplomacy and the tourism industry as low in the country, and in the inferential results, regression was used regarding the relationship between these two variables, which in the first five indicators of the tourism industry: “Soft power” have strong determinants and only the role of media diplomacy in identifying cities with a coefficient of determination of 0.04 has been assessed as weak. Manuscript profile
      • Open Access Article

        2 - Critical Discourse Analysis of Persian-language BBC Media (Case Study: Weekend Page 2)
        Sina Tofangchi Hajar Kazemi
        The purpose of this research is to identify and analyze the discourse techniques used in the "Weekend Page 2" program distributed from the Persian-language BBC network in the years 94 and 95. Attempted to first discover discursive techniques through discourse techniques More
        The purpose of this research is to identify and analyze the discourse techniques used in the "Weekend Page 2" program distributed from the Persian-language BBC network in the years 94 and 95. Attempted to first discover discursive techniques through discourse techniques and discourse, then analyze the program using the critical discourse analysis method. The results of the study indicate that the program benefited from discourse hostilities between program guests, the rejection of various discourses, such as political Islam and the creation of meanings consolidated by induction and propaganda discourse. As well as the Persian-language BBC in the context of this strategy, the Concept, using contradictory structures, censorship and discursive plot designs, seeks to build semantic frameworks for its audience. Such as the undemocratic and separatist Islamist republicanism, as well as trying to ask many of the meanings fixed in the minds of its audience, which ultimately leads to the success of the major policies of the program, the network and the completion of the British media diplomacy puzzle for Iran. Manuscript profile
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        3 - Media Diplomacy; New Strategic Power of Countries
        Raha Kharazi Azar
        What we means media diplomacy has been described "Using media by the diplomats and leaders to analyses and advance diplomacy and foreign policy", which is coming along formal diplomacy and foreign policy of countries, media systems and political systems.  This sch More
        What we means media diplomacy has been described "Using media by the diplomats and leaders to analyses and advance diplomacy and foreign policy", which is coming along formal diplomacy and foreign policy of countries, media systems and political systems.  This scholarly article surveys the concept of media diplomacy, media roles in diplomatic affairs, media as a diplomatic actor and media diplomacy challenges. Manuscript profile
      • Open Access Article

        4 - Impact of Cultural Diplomacy on National Interests of Countries
        دکتر زهرا خرازی محمدوندی آذر
        Out of various forms of modern diplomacy, including public, media, andeducational diplomacy, cultural diplomacy is of special significance. Culturaldiplomacy allows countries to directly contact ordinary people and leaders of publicopinion by employing influential eleme More
        Out of various forms of modern diplomacy, including public, media, andeducational diplomacy, cultural diplomacy is of special significance. Culturaldiplomacy allows countries to directly contact ordinary people and leaders of publicopinion by employing influential elements of their cultures. Influencing foreignmasses and banking on their opinions at international level is a means of puttingpressure on their governments. The main question of this research is whygovernments publish their cultural information and values to international communityand why they believe that this will help them protect their national interests?The present paper will first discuss status of cultural diplomacy among variousforms of modern diplomacy before focusing on management of cultural diplomacy byvarious countries which seek to meet their national interests. Manuscript profile
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        5 - Recognition of Saudi Media Diplomacy in West Asia; A Case Study of Iran International Network Performance
        zahra mohajeriamiri masoud motallebi
        Along with the globalization of communication and the effective presence of the media in the international arena, traditional diplomacy has changed and "media diplomacy" has emerged as one of the main branches of the foreign policy apparatus. In the past two decades, th More
        Along with the globalization of communication and the effective presence of the media in the international arena, traditional diplomacy has changed and "media diplomacy" has emerged as one of the main branches of the foreign policy apparatus. In the past two decades, the importance of using international media has caused the powers of the West Asian region, such as Iran, Turkey, Saudi Arabia, and Qatar, to think of benefiting from these media. In this regard, this article has been written with the aim of explaining and understanding Saudi Arabia's media diplomacy in West Asia through the media activism of "Iran International" network. The results and findings of this research, which was carried out using the analytical descriptive method, indicate that: Saudi Arabia, after King Salman came to power in 2015, in order to strengthen its foreign policy in pursuit of media hegemony and the use of media tools. It has been in dealing with regional rivals, such as helping to launch the anti-Iranian network "Iran International" against the Islamic Republic of Iran can be counted as one of these measures. Manuscript profile
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        6 - The Reflection of the Roots of Iran and the United States Conflict in International Arena from the Viewpoint of American Media Diplomacy (The Case Study: The Movie 300, the Rise of an Empire)
        Bashir Esmaeili Seyed Hassan Malaekeh Alidad Keymasi
        Abstract: In recent decade Hollywood cinema is increasingly has paid attention to producing films and serials with the political contents relating to Iran. The set of movies called “300” is trying to exclusively deal with the difference of political thought More
        Abstract: In recent decade Hollywood cinema is increasingly has paid attention to producing films and serials with the political contents relating to Iran. The set of movies called “300” is trying to exclusively deal with the difference of political thought of ancient Iran and ancient Greece. Meanwhile the movie 300 tries to simulate the confrontation of ancient Iranian thinking and Greece thinking with the present confrontation of Islamic Republic of Iran thought and the United States. The article first examines the principle of the thinking projected in the movie “300: the Rise of an Empire” and then explains the basis of the contending thought. The hypothesis of the article is that, the movie “300” wants to infuse this point that the political foundation of thinking of East and West had been different form the ancient time and the political elevation of West against the political obstruction and despotism of the East had been continuing ever since. Therefore, the conflict between Iran and the United States in international scene is a confrontation between freedom and democracy and despotism which has their roots in ancient time. The methodology used in the paper is a mix of Van Dyke’s discourse and Roland Barthes analysis. Manuscript profile
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        7 - A Study of the Place of Hollywood Cinema in Media Diplomacy of the United States: Representation, Cultural Hegemony and Furtherance of Foreign Policy Goals
        Majid Tavassoli Roknabadi Bashir Esmaeili
        In recent years there has been an increase on emphasis on terms like media diplomacy, soft power, soft war etc. in political literature. On this issue besides several conferences and lectures, lot of written works has analyzed the furtherance of foreign policy goals thr More
        In recent years there has been an increase on emphasis on terms like media diplomacy, soft power, soft war etc. in political literature. On this issue besides several conferences and lectures, lot of written works has analyzed the furtherance of foreign policy goals through media diplomacy. Among the existing literature the term representation has extensive theoretical backing by international politics theoricians and it has not been addressed sufficiently. The present article wants to answer this question that on which theoretical bases Hollywood as a device of American media diplomacy help furtherance of the United States foreign policy? The underlying hypothesis is that representation can explain the relation between media diplomacy and furtherance of foreign policy goals. Among the American media Hollywood has been selected as case study and the time span is Cold War era. Manuscript profile
      • Open Access Article

        8 - The New Public Diplomacy Causing Media Diplomacy Power
        افسانه خسروی علی عنایتی شبکلائی علی اکبر رزمجو
        Abstract The new public diplomacy is a state centered program that its aim is disseminating information or affecting public opinion of other countries. In this regard powerful countries by propagating and disseminating their ideology, values and norms want to send their More
        Abstract The new public diplomacy is a state centered program that its aim is disseminating information or affecting public opinion of other countries. In this regard powerful countries by propagating and disseminating their ideology, values and norms want to send their message and culture to the world and gain superiority over others. The powerful countries will further their objectives by the help of media. They propagate their views through media, political propaganda, covering news and events and forming public opinion in favor of their own country. The present article by a descriptive-analytical method wants to answer this question how public diplomacy by the help of media diplomacy increases its influencing power? It seems that increasing power of media diplomacy have prepared the necessary ground for influencing foreign policy and diplomacy. The authors are of the view that media diplomacy is the most important part of the new public diplomacy in 21st century. The paper also deals with the way media by shaping public opinion influence the process of foreign policy decision making.  Manuscript profile
      • Open Access Article

        9 - Media War: The Challenge of Political Islam Based on Iranian Shia and Saudi Wahhabi Based Model of Bahrain
        Karamreza Karamian Hengameh Alborzi
        Abstract Nowadays one of the important international discussions is the developments that have occurred in the Middle East region. Movements that are called Arab Spring which have emerged from the awakening of the nations for achieving their due rights and demand for i More
        Abstract Nowadays one of the important international discussions is the developments that have occurred in the Middle East region. Movements that are called Arab Spring which have emerged from the awakening of the nations for achieving their due rights and demand for implementing reforms in dictatorial regimes of the Middle East region. One of these developments that has affected Bahrain, is the wave of Islamic awakening and extension of its reach to Kingdom of Bahrain. This development in Bahrain has led to a competition between two models of Shia Iran and Wahhabi Saudi Arabia. The lack of agreement between the two countries on question of Bahrain uprising has brought the two on the threshold of a proxy war in the field of Media. The present article by making use of politics of representation approach wants to examine the media diplomacy of the two countries vis-à-vis Bahrain crisis. The article also wants to answer a question that what role Bahrain crisis plays in the foreign policy of the two countries? What media diplomacy the two countries pursue vis-à-vis Bahrain? The underlying hypothesis is that the assumption of the Islamic Republic of Iran is that Bahrain developments is an Islamic awakening movement influenced and inspired by Islamic revolution of Iran and the assumption and representation of Saudi Arabia is that Bahrain uprising is merely an Arabic problem. These two conflicting outlook of the two countries had led to the confrontation of their viewpoints Manuscript profile
      • Open Access Article

        10 - Study and identify mental patterns in the field of diplomatic media literacy
        bita babaei rad zahra kharrazi azar mohamad soltanifar
        Media literacy is a concept that describes the skills and capabilities needed to advance with autonomy and awareness, in the digital communication space, and the multifunctional multimedia news media. This research explores and identifies effective indicators for promot More
        Media literacy is a concept that describes the skills and capabilities needed to advance with autonomy and awareness, in the digital communication space, and the multifunctional multimedia news media. This research explores and identifies effective indicators for promoting diplomatic media literacy. In this regard, using Qi's methodology, he sought the extraction of important mental patterns derived from selected indicators from the experts and activists in the field of communications science and political sciences. On this basis, after studying the subject literature and interviewing several of the experts, Nune Kyu was selected. The results of the categorization showed that finally, 46 items covered the discourse space, which were examined on a sample of 26 people using the optional Qi distribution chart. QW's analysis showed that three subjective patterns can be identified, which in total explained about 85% of the variance. The importance and prioritization of these patterns can be used to promote the goals of media literacy aimed at media literacy practitioners and policymakers in the field of foreign policy. Manuscript profile
      • Open Access Article

        11 - Networking Diplomacy as a Future Diplomacy: The Role of New Media Technologies in the I.R. of Iran's Media Diplomacy
        Seied Hamed Ameli Zahra(raha) Kharazi Mohammadvandi Azar Afsane Mozafari
        This dissertation tries to study the role of new media technologies-especially social networks- in the field of International diplomacy. After determining the position of new media, it offers a model for I.R. of Iran's diplomacy to utilize these social media. What is no More
        This dissertation tries to study the role of new media technologies-especially social networks- in the field of International diplomacy. After determining the position of new media, it offers a model for I.R. of Iran's diplomacy to utilize these social media. What is now we understand from global trend is elevating the status of diplomacy in international politics, and it seems that in the future, its status will be higher as well. However, this diplomacy is much more complicated than what existed in the past, and most of today's governments don't have any strategy to exploit and adapt to the new global realities.What makes it different from the past is nothing less than a fundamental transformation in the field of communication and information, which has changed the nature of many concepts especially POWER. Today, information moves ahead of power and this evolution like an arms race in the field of information, causes rapid changes in communication technology and necessitate the study of nature of these technologies and offers a new definition and structure for basic concepts that influenced human destiny.Among these concepts, is Diplomacy, that should be studied under the changing nature of a marco concept; that is, POWER. In this collection the researcher has tried to discover the mental models aboult the nature of future diplomacy and has analyzed these patterns. Finally, the researcher has suggested the Networking Diplomacy as a doctrine with a new definition and structure as an efficient model for I.R.of Iran's diplomacy. Manuscript profile
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        12 - Diplomatic Development of Qatar; from Conservative Neutrality to Smart Penetration
        Behnam Sarkheyil
        In coordination with new phenomena and changes, dipiomaey also has involved changes and the international actors, in regard to adopting themselves with future conditions, use the novel perspectives of diplomacy to creat opportunities and change them to useful situations More
        In coordination with new phenomena and changes, dipiomaey also has involved changes and the international actors, in regard to adopting themselves with future conditions, use the novel perspectives of diplomacy to creat opportunities and change them to useful situations. From this view, as much as the concept of diplomacy and its related subsystems are to be more comprehensive, the foreign policy of governments will be more effective. Thus, studying, recognizing and explaining diplomatic movements of other active actors such as Qatar governemet (which inspite of having no some relative components of power such as population and land extent) is one of the important methods to realize the international interactions. The main question of present article is studying the behavioristic obligations, novel diplomatic ways and necessaties of Qatare government and which diplomatic approach has been considered by Duha to act as effectively as possible. The hypothesis of this research is the effective use of new diplomatic domains such as economic, educational, mass media and mediative diplomacy, additionally, programs like importing external capital, facilitating business, developing tourism, getting access to modern science and technology, international imagery by Qatar govenement. The research method is of a descriptive- analytic and qualitative type. Manuscript profile